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Cases in the Environment of Business
(in simplified Chinese)
Broadening the scope of environmental forces to
a global rather than a domestic context leads to
cross-country comparisons that add complexity to
the subject matter, enrich analytical theories,
and heighten the interest of students. Students
gain an appreciation for the many ways in which
environmental forces interact, creating a set of
risks and opportunities that is unique in each
country and that must be evaluated in
formulating trade and investment decisions.
This book provides a collection of relevant,
classroom-tested cases. In discussing the cases,
students will participate in managerial
decisions in an international context. Most
cases deal with a variety of environmental
forces, but generally a single set of forces
plays a predominant role. The instructor's
resources on CD-ROM includes detailed 6-10 page
case notes for each case, preparation questions
for students to review before class, discussion
questions, and suggested further readings.
Cases in the Environment of Business addresses
the following five sets of environmental forces:
? Industry
Structure Responses to strategies of customers,
suppliers, and competitors; dependence of
profitability on unique value-added attributes
and the shift of certain activities to low-wage
countries
? Macroeconomic Variables Income levels and
growth rates, foreign exchange rates, inflation
rates, interest rates, and unemployment rates
? Political Variables Regulations, financial
incentives, taxation, foreign investment
restrictions, and international trade and
investment agreements
? Societal Variables Labor and environmental
practices, ethics, corporate social
responsibility, boards of directors, and
demographics
? Technological Variables Technological
infrastructure and the pace and direction of
technological changes, including, in particular,
the Internet and e-business.
Ivey
Cases included in this book:
1.
Samsung and the Theme Park Industry in Korea
2. PharmaPlus in Hungary
3. Swatch and the Global Watch Industry
4. Global Branding of Stella Artois
5. Chauvco Resources Ltd.: The Argentina Decisions
6. Crisis in Japan
7. Procter & Gamble in Eastern Europe
8. Bank
Vozrozhdeniye
9. ING
and Global Financial Intergration
10. Mekong Corporation and the VietNam Motor Vehicle
Industry
11. Thai
Telecomes in the New Economy: Challenges
&
Opportunities of Privatization & Liberalization
12. Lucent in India
13. Citigroup in Post-WTO China
14. Point Lisas Industrial Estate Trinidad
15. Bombardier Versus Embraer: Charges of Unfair
Competition
16. John
McCulloch - United Beef Packers
17. NES
China: Business Ethics (A)
18. NES
China: Business Ethics (B)
19. Textron
20. Note
on the Pollution Problem along the Mexico-US
Border
21. Siam
Canadian Foods
22. Royal Trustco
23. Privatizing Poland's Telecom Industry:
Opportunities
and Challenges in the New Economy
and E-Business
24. Malaysia's Multimedia Development Firm
25. Global Warming and the Kyoto Protocol:
Implications
for Business
26. Enron Wind Corporation: Challenges and
Opportunities
in the Twenty-First Century
27. Eurograin (Phillipines) and Hybrid Corn
28. Shire Pharmaceuticals Group's Acquisition of
BioChem
Pharma: Broadening Product Portfolio
29. GM
in China
30. Acer
Group's China Manufacturing Decision
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