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Financial
Management: A Primer
(Chinese translation)
Financial Management: A Primer is aimed
primarily at nonfinancial executives and
managers, as well as current M.B.A. and
undergraduate students (who are aspiring
managers), who want to better understand the
role of financial managers and to better
communicate with financial managers,
accountants, and controllers. It is meant
to be a practical guide to financial management
? a primer for those who have never had direct
exposure to the field of finance. The
emphasis is on the application of tools in order
to better understand a firms' financial
situation.
The three major
objectives of the book are to provide
nonfinancial managers with insights into the
various activities of the firm that affect cash
flows, to assist managers (and future managers)
in developing analytical skills for evaluating
business problems and opportunities from a
financial perspective, and to assist in the
understanding of the key concepts of some of the
major decisions facing financial managers.
An overview of each chapter and a road map are
presented in chapter 1.
This book should
prove valuable to interested individuals and
non-financial executives as part of an executive
course or a university course in applied
corporate finance, as a case course in financial
management, or as a supplement to financial
theory courses. For those instructors
interested in developing a case course or
supplementing chapters with case studies, a list
of cases related to relevant chapters is
presented at the end of this book. All of
the cases are available from Ivey Publishing and
include teaching notes for instructors (sample
copies and teaching notes are available free of
charge to academics). |
