International Management: Text & Cases 5/e 
(Simplified Chinese translation)

International Management is an international, international-management book. The previous four editions were used in over 200 universities and colleges in over 20 countries. The fifth edition will have even wider usage because the book focuses on issues of international management common and important to businesspeople everywhere.

International Management is about how firms become and remain international in scope. It focuses on the experiences of firms of all sizes, from many countries, as they come to grips with an increasingly competitive global environment. A central theme is the practice of management when a home-market perspective is no longer enough to achieve and sustain success. Through carefully selected comprehensive case studies and integrated text material, this book bridges both the internationalization process and multinational management.

Many texts focus on ongoing management issues in the world?s larger MNEs?the lower right-hand cell in the following matrix. This is an important area, but one that presupposes a long history of experience and acquired skills. Our text takes a broader view, examining small and medium sized firms as well as large MNEs, and the process of internationalization as well as the challenges of ongoing management in multinationals.

 

 

Internationalization

Ongoing Multinational

Management

Small/Medium-Sized Firms

Smaller domestic firms moving abroad

Global niche competitors

Larger MNEs

Larger firms moving into more markets

Large, full-scale global competitors

PART ONE: TEXT

  1. The Internationalization Process
  2. The Global Business Environment
  3. The World of International Trade
  4. Managing Export Operations
  5. Global Sourcing Strategy: R & D, Manufacturing, and   Marketing Interfaces
  6. Licensing
  7. The Design and Management of International Joint Ventures
  8. International Strategy Formulation
  9. The Impact of Globalization on the Organization of Activities
  10. The Evolving Multinational
  11. The Global Manager
  12. Strengthening International Government Relations
  13. Global Leadership
  14. Ethical Challenges of International Management
  15. Managing the New Global Workforce

PART TWO: CASES ON INTERNATIONALIZATION

  1. The Global Branding of Stella Artois
  2. Swatch and the Global Watch Industry
  3. Intel's Site Selection Decision in Latin America
  4. Cameron Auto Parts (A) ? Revised
  5. Time Warner Inc. and the ORC Patents
  6. General Motors & AvtoVAZ of Russia
  7. Nora-Sakari: A Proposed Joint Venture in Malaysia
  8. Euro-Air (A)

PART THREE: CASES ON MULTINATIONAL MANAGEMENT

  1. Samsung China: The Introduction of Color TV

  2. Quest Foods Asia Pacific and the CRM Initiative

  3. Meridian Magnesium: International Technology Transfer

  4. Honeywell Inc. and Global Research & Development

  5. Whirlpool Corporation?s Global Strategy

  6. Bristol Compressors, Asia-Pacific

  7. Global Enterprises Inc.

  8. Sicom GmbH & CD Piracy

  9. Mabuchi Motor Co., Ltd.




 

Authors:
Paul W. Beamish, Professor of International Business, Richard Ivey School of Business, The University of Western Ontario

Allen J. Morrison, Professor of International Management, Richard Ivey School of Business, The University of Western Ontario

Andrew C. Inkpen, Professor of Management at Thunderbird, The American Graduate School of International Management.

Philip M. Rosenzweig, Professor at Management School, International Institute for Management Development (IMD)

Publisher:
China Renmin University Press
Beijing, China

Date: 
January 2006
ISBN: 
7-300-07062-0