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International
Management:Text & Cases 5/e
(Traditional Chinese edition)
International Management: Cases
Taiwanese firms have always been required to be
outward looking in order to survive. Due to the
small market size of Taiwan and its limited
natural resources, firms in Taiwan have had to
embrace the opportunities of the global economy.
Taiwanese firms have earned a strong reputation
for their success in international trade. In
recent years, an increasing number of these
firms have been engaging in foreign direct
investment. The actual case studies about
different regions and different entry strategies
in this book should be helpful to Taiwanese
firms as they work in the international
environment.
Decision-oriented cases are an ideal way to help
teach the practice of international management.
These rich illustrations are a great complement
to the concepts detailed in the text chapters.
International Management: Text & Cases 5/e
TEXT
1. The Internationalization Process
2. The Global Business Environment
3. The World of International Trade
4. Managing Export Operations
5. Global Sourcing Strategy: R&D, Manufacturing,
and Marketing Interface
6. Licensing
7. The Design and Management of International
Joint Ventures
8. International Strategic Formulation
9. The Impact of Globalization on the
Organization of Activities
10. The Evolving Multinational
11. The Global Manager
12. Strengthening International Government
Relations
13. Global Leadership
14. Ethical Challenges of International
Management
15. Managing the New Global Workforce
CASES
16. Swatch and Global Watch Industry
17. Selkirk Group in Asia
18. Time Warner Inc. and the ORC Patents
19. Nora-Sakari: A Proposed Joint Venture in
Malaysia
20. Blue Ridge Spain
21. Whirlpool Corporation's Global Strategy
22. HCM Beverage Company
23. Sicom GmbH and CD Piracy
24. Northwestern Corporation: a Taiwanese
high-tech firm's site selection decision in
Europe
25. Kuorei Motors Company: suppliers'
integration activities of the subsidiary of
Toyota Motors in Taiwan
International Management: Cases
CASES
1. Where Have You Been? An Exercise to Assess
Your Exposure to the Rest of the World
2. Intel's Site Selection Decision in Latin
America
3. Euro-Air(A)
4. Samsung China: The Introduction of Color TV
5. Meridian Magnesium: International Technology
Transfer
6. Larson in Nigeria
7. DSL de Mexico S.A. de C.V.(A)
8. Staffing Foreign Expansion: Rentsch Enters
Poland
9. Fashionsense Company - A case about how a
Taiwanese eye glasses company develops its
business
domains and capabilities over time
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Authors:
Paul W. Beamish, Associate Dean of Research and
Professor in International Business, Richard Ivey School
of Business, The University of Western Ontario
Allen J. Morrison, Professor of International
Management, Richard Ivey School of Business, The
university of Western Ontario
Andrew C, Inkpen, Professor of Management at
Thunderbird, The American Graduate School of
International Management.
Philip M. Rosenzweig, Professor at Management School,
International Institute for Management Development (IMD)
Editor:
Chwo-Ming YU, Professor of Management at the National
Chengchi University, Taiwan
Publisher:
Best-Wise Publishing
Taipei,Taiwan, R.O.C
Date:
Aug 2004 / Jan 2005
ISBN:
957-493-959-6 / 986-157-004-7
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