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Management
Science/Operations Research: A Strategic
Perspective
(in Simplified Chinese)
The
chapters of Management Science/Operations
Research: A Strategic Perspective are
organized in four parts. The first part
introduces a problem area and presents some
basic management science concepts that have been
successfully used to address the problem area.
The objective of this material is to provide
you, the manager of the future, with a general
understanding of the tools and techniques used
by the management science analyst.
The second part of each chapter is a series of
short descriptions of organizations that have
effectively used the tools described in the
first part of the chapter. These readings are
designed to demonstrate that the tools
introduced in the chapter are not some obscure
theory, but rather have been used, are being
used, and will continue to be used by
corporations and other organizations seeking to
enhance profits or improve effectiveness or
productivity.
To help you achieve an understanding of the
basic concepts of management science, two sets
of problems are included in each chapter. The
first set of problems are small "exercises" that
allow the concepts presented in the chapters to
be practiced in simple but artificial
situations. By working these exercises you can
familiarize yourself with the basic ideas and
models presented in the chapter.
The second set of problems are "cases" that
describe real-world situations where the use of
the concepts is more challenging and, usually,
less definitive. Working these cases can provide
an experience similar to that found
"on-the-job": you may have to cope with
ambiguity and extraneous or missing data. The
emphasis in these cases is to derive a
recommendation for sensible action: what should
the decision maker do? How should the action be
implemented?
Table of Contents
- An
Introduction to Strategic Management Science
- Models and
Model Building
- Analyzing
Sequential Decisions
- Thinking
Simultaneously
- Simulating
the Future
- Management
Science/Operations Research in Support of
Management Decision Makers
- Management
Science/Operations Research as a Strategic
Weapon
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Author:
Peter C. Bell, Professor, Richard Ivey School of
Business, The University of Western Ontario
Publisher:
China Machine Press/ Huazhang Graphics Company, Beijing,
China
Date: 2000
ISBN: 7-111-07894-2F
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