International Business
(in traditional Chinese)

Note from the Editor

International Business books take a variety of forms. Some constitute a survey of the international dimensions of the functional areas; some emphasize the global environment of business; while others adopt a general manager's orientation and focus on the strategic issues.

This book adopts the third form -- an international strategy emphasis. Each of the cases below has been indexed according to certain key words which summarize important dimensions of the content. This information allows the reader to select those cases deemed most relevant.

Cases

1. Siam Canadian Foods Co., Ltd.
[Industry: Food and Kindred Products]
[Issues: Entrepreneurship, Ethical Issues]

2. Mekong Corporation and the Viet Nam Motor Vehicle Industry
[Industry: Transportation Equipment]
[Issues: Economic Conditions, Government Regulation, International Business, Management in a Global Environment]

3. TV Asahi Theatrical Productions, Inc.
[Industry: Amusement and Recreation Services]
[Issues: Subsidiaries, Internationalization, Arts Administration, Implementation]

4. Kanzen Berhad: The United States and Antidumping Duties
[Industry: Fabricated Metal Products]
[Issues: International Trade, Political Environment, Anti-Dumping Action, International Law]

5. Ssangyong Corporation
[Industry: Wholesale Trade - Durable Goods]
[Issues: Internationalization, Market Entry, Portfolio Management, Trade]

6. IPC Corporation, Singapore
[Industry: Electric & Electronic Equipment Supplies]
[Issues: Acquisitions, Growth Strategy, International Business, Market Entry]

7. Braddock Manufacturing Maquiladora
[Industry: Machinery except Electrical]
[Issues: Subsidiaries, Plant Location, Third World, Corporate Strategy]

8. Prince Edward Island Preserve Co.
[Industry: Food and Kindred Products]
[Issues: Market Analysis, Tourism, Entrepreneurship, Internationalization]

9. Industrial and Commercial Bank of China (ICBC)
[Industry: Banking]
[Issues: Financial Institutions, Strategic Change, Environmental Change, Business Policy]

10. Kentucky Fried Chicken in China (A)
[Industry: Eating and Drinking Places]
[Issues: International Business, Political Environment, Strategic Planning]

11. CIBC Wood Gundy in Asia: An Evolving Regional Strategy
[Industry: Banking]
[Issues: International Business, Location Strategy, International Finance, Staffing]

12. A Note on the Malaysian Pewter Industry
[Industry: Fabricated Metal Products]
[Issues: Industry Analysis, Internationalization, Value Analysis, Entrepreneurship]

13. Wil-Mor Technologies, Inc.
[Industry: Transportation Equipment]
[Issues: Joint Ventures, Management Philosophy, International Business, Manufacturing Strategy]

14. The Pepsi Challenge - Russia 1992
[Industry: Food and Kindred Products]
[Issues: Indigenization, Employee Selection, Subsidiaries, International Business]