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Winning Market
Leadership:
Strategic Market Planning for
Technology-Driven Businesses
(Chinese
language edition)
Winning Market Leadership is targeted at
executives and managers in companies competing
in dynamic, highly competitive industries, such
as computers, telecommunications, software,
biotechnology, semiconductors, instruments,
pharmaceuticals and advanced materials. These
individuals play key roles in developing
strategic market plans for their businesses.
The book provides a systematic and highly
integrated process for evaluating market
opportunities and for developing strategies to
win market leadership in chosen opportunities.
It focuses on the key issues and tough choices
faced by executives in these very demanding
technology-intensive markets. Most of the
examples in the book are drawn from the
experiences of high technology companies, such
as Intel, Compaq, Hewlett-Packard, Glaxo-Welcome,
and General Electric.
The book emerged from project-based executive
programs developed for corporate clients such as
IBM, Nortel Networks, National Semiconductor and
General Electric. The process has been developed
and tested with close to a thousand managers and
executives in North America, Europe and Asia,
who have brought strategic opportunities to
these programs.
Table of Contents
- Choose the
Arena
- Identify
Attractive Opportunities
- Understand
the Market
- Assess
Resources and Competencies
- Understand
the Competitive Challenge
- Make Tough
Strategic Choices
- Manage
Critical Relationships
- Complete
the Winning Strategy
- Understand
the Profit Dynamic
- Implement
the Winning Strategy
- The System
that Makes the Process Happen
- Conclusion
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Authors:
ADRIAN B. RYANS, Professor and Director - Executive
Marketing Program, Richard Ivey School of Business, The
University of Western Ontario
ROGER A. MORE, Associate Professor, Richard Ivey School
of Business, The University of Western Ontario
DONALD W. BARCLAY, Associate Professor of Marketing and
Director - Marketing Management Program, Richard Ivey
School of Business, The University of Western Ontario
TERRY H. DEUTSCHER, Professor and Director EMBA,
Videoconferencing, Richard Ivey School of Business, The
University of Western Ontario
Publisher:
Shanghai Jiaotong University Press, Shanghai, China
Date: October 2001
ISBN: 7-313-02601-3
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