SESSION FOUR:
IT'S THE ECONOMY AGAIN! 
CHAIR: PHIL DICK, INVESTMENT DEVELOPMENT OFFICER, OMAFRA
TIME: 3:00-4:00
TOPIC #1:
A STUDY OF THE ONTARIO WIND POWER SECTOR: REGULATORY RISK AND PRIVATE INVESTMENT

Panelist: Guy Holburn, Professor, Richard Ivey School of Business, the University of Western Ontario

PRESENTATION OVERVIEW
I present the results of four new surveys of renewable energy developers and technology manufacturers that assess the policy environment for renewable energy investors in Ontario. During late 2008 we surveyed 63 wind power firms and 12 solar power firms active in Canadian energy markets, and more than a dozen component manufacturing firms. The survey asked two questions that provide the basis for our analysis. First, what are the most important criteria that make a jurisdiction attractive for renewable energy firms? Second, how does Ontario rate on these criteria? The results show that firms rate the stability of public policy for renewable energy among the most important features of a jurisdiction in assessing its attractiveness for potential investment. However, the firms surveyed also rated policy stability as one of the weakest aspects of the environment in Ontario. Subsequent interviews revealed that renewable energy firms have responded to policy instability by investing in other jurisdictions instead of, or before, Ontario; by increasing project price bids in competitive procurement auctions to account for regulatory risks; and by undertaking more lobbying and government relations activities. We argue that reforms in regulatory governance – specifically structural changes that insulate agency decisions from short-term political pressures – would improve long term policy stability and attract greater levels of private sector investment in renewable energy.

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TOPIC #2:
ENERGY AND CLIMATE CHANGE POLICY IN THE NETHERLANDS - THE GOAL OF THE HORTICULTURE SECTOR TO BE A NET ENERGY PRODUCER IN 2020

Panelist: Nico Van Ruiten, Chairman of Horticulture, Dutch Farmers' Union

PRESENTATION OVERVIEW
The Dutch horticultural sector has been a trailblazer in energy efficiency programmes. Reduction of production costs has been the traditional driver. In a concerted effort with the Dutch Government the sector has already made significant investments in research and development and in practical implementation of the results of the research in operational applications. But the sense of urgency surrounding the climate change problem has underpinned the drive for sustainable production in the Dutch horticultural sector.

In a new programme in which the Dutch Government and the horticultural sector cooperate entitled "The Greenhouse as a Source of Energy" the sector has formulated challenging and ambitious goals for the year 2020: from then on, only climate-neutral greenhouses will be built; the horticultural sector will lower its CO2-emissions by 48 percent (reference year 1990); the horticultural sector will be a producer of sustainable warmth and energy, and the use of fossil fuels will be reduced significantly. There are 7 tracks on which substantial effort will be put forth to realize these goals: the use of energy from the sun, the use of warmth from inside the earth, a more efficient use of light, new strategies for the growth of produce, plants and flowers and development of varieties which can be grown efficiently with less energy-use, more use of renewable energy sources; intensification of the production of electricity (present capacity of Dutch greenhouses is already 2,300 MW) and intensification of the use of CO2 from third parties.

In the programme "The Greenhouse as a Source of Energy" the sector, the Dutch Government and relevant (agricultural) research-institutes work together to reach these goals through basic and applied research and application/testing of innovation in day-to-day practice.

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TOPIC #3:
DRIVING CONSERVATION AND EFFICIENCY AHEAD OF GREEN ENERGY INVESTMENT

A) THE MOLSON CASE STUDY

Panelist: Doug Dittburner, Chief Engineer and Energy Team Leader, Molson Canada

PRESENTATION OVERVIEW
Corporate environmental responsibility can be linked to the bottom line where win-win solutions like energy and water efficiency have an impact on a company's environmental performance. At Molson's in Toronto, Doug Dittburner, the Chief Engineer, has been tasked with water and energy efficiency targets that are second to none in Canada's brewing industry.

Doug will touch on the dozens of large and small efficiencies that, combined with preparations for a bio-digester project, will reshape the environmental footprint of Canada's largest brewery. Achieving a greener footprint takes time, training, awareness and buy-in from the corner office to the shop floor. Doug talks about meeting these requirements and some of the challenges associated with getting greener in a regulatory system that resists change.

The Molson project is a highly visible participant in Partners in Project Green (PPG), the largest industrial ecology initiative ever begun in Canada. PPG covers 12,000 hectares of industrial and commercially zoned land around Toronto's Pearson Airport.

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B) ENERGY EFFICIENCY & ENVIRONMENTAL STEWARDSHIP— FROM BUSINESS CONCEPTS TO ACTION!

Panelist: Chris Hanlon, Director Energy Services, Ag Energy Co-operative

PRESENTATION OVERVIEW
AgEnergy's "Energy Productivity" Program and targets for conservation and efficiency in agriculture take an economic approach to this challenging subject area. Conservation is good business as it provides a quicker payback than other technology solutions and focuses on making the business more viable, leading to sustainability. When conservation is combined with new technology applications for generation and solid business management, it moves agriculture towards becoming a net producer of energy. Sustainability also demands that environmental attributes are held in high regard and carefully managed.

To bring these elements together through an energy investment vehicle, called Agri-Fund, provides an ethical manner for the agricultural community to help each other to generate revenue while ensuring improved energy security.

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SESSION FOUR BIOGRAPHIES

Session Chair- Phil Dick, Investment Development Officer, OMAFRA
Phil is a Business Resource Specialist in the Strategic Marketing and Analysis Unit of the Business Development Branch at OMAFRA where he works with infrastructure, energy and environmental connectivity to Ontario's food industry. He is active across ministries on various files from the Great Lakes Water Accord to Green Energy, Energy Efficiency, Transportation Issues and Industry Attraction and Retention. He is regularly part of the government food industry attraction teams for investments that include Kellogg's (Belleville), Ferrero Roche (Brantford), the Cakery (London) and StormFisher Biogas.

The ministry lead on food industry energy efficiency, Phil works with groups like Partners in Project Green, Natural Resources Canada and the Guelph Food Technology Centre.

Phil has spent 17 years with the ministry in a market development and industry development role. Prior to that he spent a dozen years in the food processing industry in progressive management positions from sales, marketing, distribution, quality assurance and plant management.

Panelist- Guy Holburn, Professor, Richard Ivey School of Business, The University of Western Ontario
Dr. Holburn is an Associate Professor at the Richard Ivey School of Business, University of Western Ontario, where he has taught economics, public policy and strategy since 2001. His research concentrates on strategy and policy issues in energy and infrastructure industries. In addition to publishing his research in leading management journals, he has won a number of major government funding awards for his infrastructure research, including awards from the Social Sciences and Humanities Research Council of Canada, Ontario Centers for Excellence, the Olin Foundation, and the University of California Energy Institute. In 2008 he won the Haynes Prize for Most Promising Scholar from the Academy of International Business. He is currently leading a multi-year research program on renewable energy policy in Ontario and is also a faculty member associated with the Lawrence National Center for Policy and Management.

Dr. Holburn has extensive experience in both the private and public sectors in energy and infrastructure projects. Prior to his doctorate, he worked for several years as a management consultant with Bain & Company in London, England where he specialized in the utilities practice. Subsequently he became a founding member of the Bain South Africa office. In the United States, Dr. Holburn has worked for the California Public Utilities Commission, advising on consumer advocacy policy. Dr. Holburn has a Ph.D. in Business and Public Policy and M.A. in Economics from the University of California, Berkeley. His undergraduate degree (First Class, Economics) is from Cambridge University.

Panelist- Nico van Ruiten, Chairman of Horticulture, Dutch Farmers' Union
Mr. Nico van Ruiten has served as chairman of the board of the Greenhouse Growers Association (LTO Glaskracht) in the Netherlands since January 1st 2007. Before that time Mr. van Ruiten was director and shareholder in an international breeding and propagating company of chrysanthemum for 25 years. This company has its production facilities in three African countries and the Netherlands and worldwide sales of cuttings and varieties.

In his current position Mr. van Ruiten is the spokesman for over 5,000 greenhouse growers in the Netherlands . His organization works on policies for the greenhouse sector in the future and looking after the interest of the sector in current politics. The most important policy issues for the greenhouse growers in the Netherlands are labor, energy, innovation and environmental protection. On these subjects Mr. van Ruiten, on behalf of his organization, is participating on several steering committees and in networks of governmental and private organizations. LTO Glaskracht keeps an offensive and pro-active course in its policies, taking into account the demands and needs of society. On issues as environmental protection and renewable energy LTO Glaskracht cooperates with existing NGOs.

Panelist- Doug Dittburner, Chief Engineer and Energy Team Leader, Molson Canada
Douglas Dittburner is the Chief Engineer and Energy Team Leader for Molson Canada's Toronto Brewery. Since graduating with honours from the Cambrian College Institute of Technology's Power Engineering Technologist program in 1984, Mr. Dittburner has accumulated over 26 years of experience in industrial energy efficiency. Prior to joining Molson Doug worked as Energy Conservation Specialist Unilever Americas. Doug has worked at many Unilever plants completing Audits, energy reduction projects, starting up sustainable energy teams and the like. As Chair of the CIPEC Food and Beverage Sector Task Force, Mr. Dittburner represents Canada's food and beverage sector on the CIPEC Task force Council. His drive towards greater energy efficiency also extends to his role in Molson's global Energy reduction program and Energy teams, which focus on increasing employee awareness and involvement, in addition to investing in energy management measures such as information systems, equipment, operational and maintenance practices, new technology, and energy-related training.

Panelist- Chris Hanlon, Director, Energy Services, Ag Energy Co-operative
Chris heads the Energy Services Division of Ag Energy Co-operative Ltd which is responsible for turn-key energy and environmental management programs for the agricultural and agri-food industries. This role includes program development and delivery to customers so they can improve energy conservation and efficiency, utilize technology to manage their costs and lead their sectors in environmental sustainability.

Prior to joining Ag Energy Chris was Director of Marketing at Shell Energy, where he had responsibility for the management of client needs on electricity and gas services and for the development of services, systems and products to enable Shell Energy's business development in Ontario. Previous positions included Director of Electricity Services at ECNG Inc. where he developed electricity services for ECNG clients, for commodity management and buying options, as well as ancillary services for load management, meter data acquisition, engineering and consulting. He was the Vice President of Marketing & Sales for a commodity settlement software company and also worked for 17 years covering all aspects of utility operations and management with Toronto Hydro and B.C. Hydro.

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