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know thyself!
| IMPACT VOL 18 NO. 5
Andrew Perkins explores the unconscious mind to discover how consumers make
choices
When trying to predict people's behaviour, the hidden or "unconscious" processes
are rather telling. The research of Ivey Assistant Professor Andrew Perkins
looks at how unconscious processes influence consumer behaviour and are linked
with branding.
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"The research literature shows that most acquisitions fail to develop the
kind of value the buyer hoped to create, and in fact most acquisitions fail to
create any meaningful value for shareholders."
Assistant Professor Brian Anderson, The Globe and Mail, April 13
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"It's a lot more complicated than a unidirectional approach. Our programs
have to try to 'unpack' what it means to develop business models
that address all three aspects. All of them have to be fed into
your business case - whether it's growing revenues, reducing costs,
energy optimization or improving service management."
Professor Rob Klassen, National Post, March 27
More Ivey in the News
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faculty focus
Interview with Nicole Haggerty on Ivey program in Africa
Some of Ivey's HBA students are getting a broader sense of the global business
environment through a new service learning elective course that takes them to
Africa this month. Ivey Associate Professor Nicole Haggerty, HBA '89,
PhD '04, discusses the benefits of focusing on Africa.
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ReCONNECT - CAREER RENEWAL FOR RETURNING PROFESSIONAL WOMEN
No matter why you left the workforce, we can help you return. ReConnect is the
first leadership development program in Canada specifically designed to help
professional women step back into their careers with confidence. Join us on June
11 in Toronto as we kickoff ReConnect 2012. This is a great opportunity to learn
more about this unique Executive Development Program.
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2012 MBA, HBA, MSc Graduates: Available for Full-Time Roles
NOW
If your organization is looking to recruit top talent, our Career Management
team offers a variety of ways to support your recruiting efforts. Our MBA, HBA
and MSc students have recently completed their academic year and we would look
forward to developing a tailored recruiting plan to help connect you with strong
Ivey candidates. For more information on student profiles and recruiting at Ivey, please contact Career Management at recruit@ivey.ca or 519.661.3270. |
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