The Casebook of International Business: The Asian Management of Multinational Companies (Korean Translation)

PART I:

The book is a selection of cases that deal with management issues faced by multinational corporations (MNCs) operating in Asia. Asia consists of many diverse countries that provide MNCs with diverse business opportunities. Fifteen cases selected from a pool of Asian cases produced by the Richard Ivey School of Business in Canada demonstrate Asian diversity that MNC managers experienced in doing business in Asia. The cases were translated into Korean with permission of the Richard Ivey School of Business.

Marketing
1. Acer in Canada
2. Delta Grand Pacific Hotel
3. Euro Disney: Post Script
4. Northern Telecom Japan Inc.

Strategy
5. CAE Electronics
6. LG Group: Developing Tomorrow's Global Leaders
7. Bundy Asia Pacific - China Strategy
8. Mekong Corporation and the Viet Nam Motor Vehicle Industry
9. Northern Telecom in China
10.Samsung China: The Introduction of Color TV

Finance
11. CITIC Industrial Bank: Preparing for the Future
12. Huaneng Power International Inc.: Raising Capital in Global Markets
13. Citibank N.A. in China
14. Advanced Material Technology Corporation, Limited
15. The Bank of Montreal - Seoul Branch

Part II: INSTRUCTOR'S MANUAL
(for qualified instructors only)
A packet of detailed teaching notes is available to professors who adopt this book for their classes.