TRANSNATIONAL MANAGEMENT focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy. This book (a condensed version of the English 5th edition) contains 8 chapters, 8 cases and 3 readings. Chapter headings, case titles and readings titles follow.
Chapter 1 - Expanding Abroad: Motivations, Means, and Mentalities
Case 1 - Cameron Auto Parts (A)
Reading 1-1 - The Tortuous Evolution of the Multinational Corporation
Chapter 2 - Understanding the International Context: Responding to Conflicting Environmental Forces
Chapter 3 - Developing Transnational Strategies: Building Layers of Competitive Advantage
Case 2 - Global Branding of Stella Artois
Chapter 4 - Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility
Case 3 - Bombardier-Adtranz
Chapter 5 - Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management
Case 4 - Time Warner and the ORC Patents
Chapter 6 - Engaging in Cross Border Collaboration: Managing across Corporate Boundaries
Case 5 - Nora Sakari
Case 6 - Eli Lilly in India
Reading 6-1 - The Design and Management of International Joint Ventures
Chapter 7 - Implementing the Strategy: Building Multidimensional Capabilities
Case 7 - Larson in Nigeria
Case 8 - Cummins in China (condensed)
Chapter 8 - The Future of the Transnational: An Evolving Global Role
Reading 8-1 - The Myth of the Generic Manager: New Personal Competencies for New Management Roles