PART I: TEXT
Strategic Management - An Overview
PART II: CASES
- Asiasports: Hockey Night in Hong Kong
- Beijing Mirror Corp.
- Ben & Jerry's - Japan
- Bundy Asia Pacific - China Strategy
- CIBC Wood Gundy in Asia: An Evolving Regional Strategy
- DuPont Teflon: China Brand Strategy
- Euro-Air
- International Decorative Glass
- IPC Corporation, Singapore
- Kami Corporation
- Kanzen Berhad: A Proposed Joint Venture with Pacific Dunlop Limited
- Kentucky Fried Chicken in China (A)
- Mabuchi Motor Co., Ltd.
- Nora-Sakari: A Proposed Joint Venture in Malaysia
- Note on the Japanese Keiretsu
- Note on the Malaysian Pewter Industry
- P.T. Sekbang Life Insurance (Indonesia)
- Panmai Co-operative
- Phil Chan
- Royal Bank of Canada in Thailand
- Samsung and the Theme Park Industry in Korea
- Selkirk Group in Asia
- Ssangyong Corporation
- Taiwan?s United Microelectronics Corporation (UMC)
- Technophar in Viet Nam
- TV Asahi Theatrical Productions, Inc.
APPENDIX
Case Analysis
PART III: INSTRUCTOR'S MANUAL
(for qualified instructors only)
Detailed teaching notes, as well as several supplementary cases, are available.