This publication provides a unique exploration of the topic of international business. It examines decisions relevant to managers as they internationalize and manage multinational firms in Asia Pacific. Its uniqueness stems from the cutting-edge conceptual material that underlies the decision-making frameworks in the text and in the numerous Asian company examples and illustrations. This text examines such topics as the measurement and analysis of the cultural, political and economic dimensions of the international environment; the formation of internationalization strategies, including entry mode choice and strategic alliances; the analysis of the competitive implications of multinational firms and business groups; multinational, subsidiary and expatriate management; and the management of ethical issues.
Objectives of the book include:
To develop an understanding of international business from an Asia Pacific perspective.
To understand the influences of the environmental factors on business practices and business success.
To understand the types of, and ways to analyze, decisions involved in international business
PowerPoint transparencies accompanying the Instructor's resource manual are available in both English and in Chinese. (Instructor's Manual only available to professors.)
SECTION I: THE INTERNATIONAL BUSINESS ENVIRONMENT
1. International Business
2. The International Business Environment
3. The Cultural Environment
4. The Political Environment
SECTION II: MANAGING INTERNATIONAL GROWTH
5. Entry Mode Choice
6. International Expansion
7. Strategic Alliances and Joint Ventures
8. Multinational Enterprise
9. Business Groups
SECTION III: MULTINATIONAL MANAGEMENT
10. Managing a Multinational Enterprise
11. Managing a Foreign Subsidiary
12. Multinational Manager
13. Ethical and Social Responsibility in Multinational Management
SECTION IV: CASES
Case 1 Beijing Mirror Corporation
Case 2 International Decorative Glass
Case 3 Global Branding of Stella Artois
Case 4 Technophar in Viet Nam
Case 5 Time Warner Inc. and the ORC Patents
Case 6 Selkirk Group in Asia
Case 7 Nora-Sakari: A Proposed Joint Venture in Malaysia
Case 8 Studds Nolan Joint Venture
Case 9 Trojan Technologies Inc: The China Opportunity
Case 10 Bundy Asia Pacific ? China Strategy
Case 11 Samsung China: The Introduction of Color TV
Case 12 IPC Corporation, Singapore
Case 13 Pacific Century Cyberworks (A): Connecting to the World
Case 14 Mabuchi Motor Co., Ltd.
Case 15 Phil Chan (A)