International Management: Text & Cases 5/e (simplified Chinese translation)

International Management is an international, international-management book. The previous four editions were used in over 200 universities and colleges in over 20 countries. The fifth edition will have even wider usage because the book focuses on issues of international management common and important to businesspeople everywhere.

International Management is about how firms become and remain international in scope. It focuses on the experiences of firms of all sizes, from many countries, as they come to grips with an increasingly competitive global environment. A central theme is the practice of management when a home-market perspective is no longer enough to achieve and sustain success. Through carefully selected comprehensive case studies and integrated text material, this book bridges both the internationalization process and multinational management.

Many texts focus on ongoing management issues in the world?s larger MNEs?the lower right-hand cell in the following matrix. This is an important area, but one that presupposes a long history of experience and acquired skills. Our text takes a broader view, examining small and medium sized firms as well as large MNEs, and the process of internationalization as well as the challenges of ongoing management in multinationals

PART ONE: TEXT

1. The Internationalization Process
2. The Global Business Environment
3. The World of International Trade
4. Managing Export Operations
5. Global Sourcing Strategy: R & D, Manufacturing, and   Marketing Interfaces
6. Licensing
7. The Design and Management of International Joint Ventures
8. International Strategy Formulation
9. The Impact of Globalization on the Organization of Activities
10. The Evolving Multinational
11. The Global Manager
12. Strengthening International Government Relations
13. Global Leadership
14. Ethical Challenges of International Management
15. Managing the New Global Workforce

PART TWO: CASES ON INTERNATIONALIZATION

16. The Global Branding of Stella Artois
17. Swatch and the Global Watch Industry
18. Intel's Site Selection Decision in Latin America
19. Cameron Auto Parts (A) ? Revised
20. Time Warner Inc. and the ORC Patents
21. General Motors & AvtoVAZ of Russia
22. Nora-Sakari: A Proposed Joint Venture in Malaysia
23. Euro-Air (A)

PART THREE: CASES ON MULTINATIONAL MANAGEMENT

24. Samsung China: The Introduction of Color TV
25. Quest Foods Asia Pacific and the CRM Initiative
26. Meridian Magnesium: International Technology Transfer
27. Honeywell Inc. and Global Research & Development
28. Whirlpool Corporation?s Global Strategy
29. Bristol Compressors, Asia-Pacific
30. Global Enterprises Inc.
31. Sicom GmbH & CD Piracy
32. Mabuchi Motor Co., Ltd.