International Management: Text and Cases (simplified Chinese edition)

International Management: Text and Cases is intended as an international international management book, but with a Chinese audience in mind. It is based on an earlier book by Beamish, Morrison and Rosenzweig, which, in its three editions was used in over 200 universities and colleges in over 20 countries. (The 4th edition is now available.) Although the book focuses on issues of international management common to businesspeople everywhere, this edition is unique in terms of the high proportion of case studies involving the China market, and it's Chinese co-author. This is the first of its kind!

PART I: TEXT

1. The Internationalization Process
2. The Global Business Environment
3. The World of International Trade
4. Managing Export Operations
5. Global Sourcing Strategy: R& D, Manufacturing, and Marketing Interfaces
6. Licensing
7. The Design and Management of International Joint Ventures
8. International Strategy Formulation
9. The Impact of Globalization on the Organization of Activities
10. The Evolving Multinational
11. The Global Manager
12. Political Risk: Managing Government Intervention

PART II: CASES ON INTERNATIONALIZATION (14)

1. Dialogue: Russia
2. Kenny Rogers Roasters in China (A)
3. Sterling Marking Products, Inc.
4. India Gold Fish Leather, Ltd.
5. Neilson International in Mexico
6. Cambridge Products, Inc. (A)
7. Russki Adventures
8. Cameron Auto Parts (A) ? Revised
9. Hush Puppies Chile
10. Technophar in Viet Nam
11. Nora Sakari: A Proposed Joint Venture in Malaysia
12. ACCOR (A)
13. Where Have You Been?: An Exercise to Assess Your Exposure to the Rest of the World's Peoples
14. Studds-Nolan Joint Venture

Part III: CASES ON MULTINATIONAL MANAGEMENT  (18)

1. Matsushita Industrial de Baja California
2. P. T. Sekbang Life Insurance (Indonesia)
3. Toppan-Moore
4. Colgate-Palmolive: Managing International Careers
5. Global Enterprises, Inc.
6. Nestle Breakfast Cereal (A & B)
7. Warner-Lambert Company
8. Rhone-Poulenc (A) & (B) (Condensed)
9. Phil Johnson
10. Larson in Nigeria ? 1994
11. Yutaka Nakamura: A Foreigner in His Native Land
12. Scotch-Brite (3M)
13. Enron Development Corporation
14. International Sourcing in Athletic Footwear: Nike and Reebok
15. Bundy Asia Pacific ? China Strategy
16. International Decorative Glass
17. Samsung China: The Introduction of Color TV
18. Beijing Mirror Corp.