Engaging Emerging Markets – Books for Managers

 

Globally Responsible Leadership: Managing According to the UN What does a truly global manager today need to know to lead responsibly? How does he or she develop the core management competencies needed? This book uses the UN Global Compact and its Ten Principles as an overarching framework for understanding the issues facing global business managers today. Drawing on the knowledge of contributors from different parts of the world, the book shows readers the intersection between business and the major global issues of our time—human rights, labor, the environment, anti-corruption and bribery—and most critically, how to address these issues in the day-to-day running of their operations. Read more...
An Anthology of Ivey Business Journal (Simplified Chinese translation) Ivey Business Journal (IBJ), first published in 1933, was launched with the objective of improving the practice of management. This collection of IBJ articles was carefully selected for their relevance to Chinese managers. As China’s economy continues to evolve rapidly, executives will find these articles valuable in the utility and practicality of the ideas discussed in them. Issues tackled include:   China and India   CEOs & Boards   Leadership   Innovation & Knowledge   Human Resources   Globalization   Best practice Read more...
When China-bashing following product recalls was at its peak in 2007, Professor Hari Bapuji’s research changed world opinion by showing that most recalls occur due to design flaws rather than poor manufacturing by Chinese companies. In this book, based on an analysis of the toy recalls of last 20 years, comprehensively examines the issue of unsafe products. Integrating the various analyses together, the book provides a number of useful guidelines to (i) eliminate the defects that lead to recalls, (ii) ensure the responsiveness of companies in a recall situation, and (iii) enhance the efforts to recover recalled products from consumers. Hari Bapuji (Ivey Ph.D. 2005) is a faculty researcher of the Engaging Emerging Markets Research Centre and an Assistant Professor of Strategy and International Business at the Asper School of Business, University of Manitoba. Read more...
Read more...	Author: Paul W. Beamish Publisher: IAP - Information Age Publishing www.infoagepub.com Date:  August 2008 ISBN:  978-1-59311-965-2            (Paperback: $39.99) ISBN:  978-1-59311-966-9            (Hardcover: $73.99)
Chapter 7 Engaging the Chinese Market by Paul W. Beamish   Corporate leaders are being rightly pushed by their boards, investors and the media to develop and maintain a coherent international strategy. Such a strategy is intended to incorporate a dominant role for foreign markets in terms of some combination of these countries as markets, sources and/or loci of competition. Of particular interest in recent years is the role of emerging markets. The largest and fastest-growing emerging market is China. Hence we use it to illustrate how an emerging market might be engaged. Read more... (PDF 12M) with permission from publisher	...one of the 10 chapters in this Ivey publication

Portuguese edition	Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today’s most powerful marketing metrics. Authors: Paul W. Farris; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein Neil Bendle is an Assistant Professor in Marketing at Ivey. His research focuses on managerial behavior that does not fit traditional economic assumptions and how this impacts marketing strategy.	India market edition