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Engaging Emerging
Markets – Research
One of the most important roles for any business
school is the generation of intellectual capital
– the continuous development of new insights and
new models for the discovery of best practices
that have direct relevance to managers today.
Schools that deliver cutting edge research not
only provide real value to the academic
community but also ensure that their programs
are consistently renewed with new insights,
which have a direct effect on the business
community.
Below provides a more detailed framework
for research on engaging emerging markets. It
contains over 20 examples of the types of issues
and phenomena which centre members have pursued,
or are currently investigating. Many other
issues will undoubtedly be pursued in the
future.
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