Creating Your Personal Brand: How to reinvent yourself to pursue the career of your dreams
March 29, 2011
About this Event
Bob Blumer took his three passions: food, art and competitiveness, and channeled them into the award-winning Food Network shows Glutton for Punishment and The Surreal Gourmet – and a rewarding career. Learn how he applied his business know-how related to branding and marketing to jump-start his culinary adventures. As the former manager of Canadian singer-songwriter, Jane Siberry, and co-creator of his Food Network TV series, Blumer knows how to run a cottage industry and gain and sustain an audience’s attention. His shows focus on transforming common ingredients into awe-inspiring dishes, with unusual cooking methods and presentations, making him well-poised to discuss how to reinvent the ordinary to make it extraordinary.
Bob Blumer is host and co-creator of the award-winning television series Glutton for Punishment, which is now in its fifth season and airs on the Food Network in Canada as well as in the U.S. and in more than 30 countries worldwide. He is also well-known as creator/host of the Food Network series Surreal Gourmet, which ran for five seasons and is still seen in more than 25 countries. He is the author of five cookbooks. His newest book, Glutton for Pleasure, was released in October 2010. A graduate of the Richard Ivey School of Business (HBA ’81), he used his business education, not to land a corporate job, but to exploit the brand created out of his “accidental” career. Prior to landing his cooking show, he was business manager for Canadian singer-songwriter Jane Siberry from 1984 to 1993.