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Event

Ivey Idea Forum - Reputation Rules: Strategies for Managing Your Company’s Most Valuable Asset

March 8, 2013

Event Details

Breakfast and registration: 7:30 a.m.

Presentation from Daniel Diermeier: 8:00-9:00 a.m.

Q&A: 9:00-9:30 a.m.

Location: Ivey's ING DIRECT Leadership Centre, (King & York St.), Toronto

Tickets: $30, $25 alumni rate, $20 student rate

Copies of the book, Reputation Rules: Strategies for Managing Your Company’s Most Valuable Asset, will be available for sale at the event

About the Event

Don’t let a corporate crisis turn your company into the next BP, Toyota or Goldman Sachs. Like any asset, your organization’s reputation needs to be carefully nurtured. Daniel Diermeier, author of Reputation Rules: Strategies for Managing Your Company’s Most Valuable Asset, discusses the essential elements for maintaining a strong reputation and how they can be integrated into a winning corporate strategy. With Gerard Seijts, Executive Director of Ivey’s Ian O. Ihnatowycz Institute for Leadership.

Topics You Will Explore

  • How to use reputation as a key strategic element
  • The reputation management tools that will help you achieve success
  • How to establish a culture that can help you to face any corporate mishap

About Daniel Diermeier

Daniel Diermeier is the IBM Professor of Regulation and Competitive Practice and Director of the Ford Motor Company Center for Global Citizenship at the Kellogg School of Management, Northwestern University. He has served as an advisor to leading companies, including Accenture, Cargill, HSBC, Johnson & Johnson, Kraft, the FBI, and McDonald's. His work has been featured in media outlets such as the Wall Street Journal, The Economist, Business Week, The Financial Times, Fortune, Newsweek and ABC News. In 2012 he was named one the World’s 50 Best Business School Professors by Fortune Magazine.

About Gerard Seijts

Gerard Seijts is the Executive Director of Ivey’s Ian O. Ihnatowycz Institute for Leadership and a Professor of Organizational Behaviour. He also holds the Ian O. Ihnatowycz Chair in Leadership. He is co-author of Ivey’s groundbreaking report, Leadership on Trial, and author of Good Leaders Learn, which will be released later in 2013. His work has been featured in media outlets such as The Globe and Mail, The National Post and The Economist Intelligence Unit.

About Ivey Idea Forum

An interactive platform to explore new ideas, perspectives and solutions for evolving business issues with thought-provoking leaders, writers and academics

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