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June Cotte
Associate
Professor
George and Mary Turnbull Fellow
June Cotte is
the
George
and Mary Turnbull Fellow and Associate Professor of Marketing at the Richard
Ivey School of Business. From 1998-2001, she was
Assistant Professor of Marketing at the Darla
Moore School of Business at the University of
South Carolina. She earned her B.B.A. (Honors)
at Brock University, her M.B.A. from University
of Windsor, and her Ph.D. from the University of
Connecticut.
Professor Cotte's research interests focus on
behavioral issues, including why and when people
will pay more for ethically produced products,
how people perceive time and how that influences
their behavior at work and at leisure, family
influence on behavior, and consumption issues in
gambling. Her work has appeared in the
Journal of Consumer Research, MIT/Sloan
Management Review, Journal of Business Research,
Journal of Strategic Marketing, Journal of
Services Marketing, and the Journal of
Managerial Psychology, as well as in the
Wall Street Journal, and other journals and
books.
Her work experience
includes marketing research and industrial sales
analysis positions at Union Gas, Ltd. She has
taught courses on Marketing Management, Global
Marketing Strategy, Research Methods and Personal Selling and
Sales Force Management.
PROGRAM
TEACHING
Marketing Management
Sales Management
Research Methods
RESEARCH/COURSE DEVELOPMENT
Social and
Ethical Issues in Consumption
Temporal
perception and behavior
Family influences on behavior
SELECTED
PUBLICATIONS
- Lee,
Seung-Hwan, June Cotte,
and Theodore
Noseworthy, 2010, "The Role of Network
Centrality in the Flow of Consumer
Influence", Journal of Consumer
Psychology, 20(1),
66-77.
- Cotte, June
and Katherine Latour (2009), “Blackjack in
the Kitchen: Understanding Online Versus
Casino Gambling,” Journal of Consumer
Research, 35(5),
742-758.
- Trudel,
Remi and June Cotte (2009), “Does
It Pay to Be Good?,” MIT Sloan
Management Review, 50(2),
61-68.
- Cotte, June
and Stacy Wood (2004), “Families and
Innovative Consumer Behavior: A Triadic
Study of Siblings and Parents,” Journal
of Consumer Research, 31(1),
78-86.
- Cotte,
June, S. Ratneshwar and David Glen Mick
(2004), “The Times of Their Lives: A
Phenomenological Inquiry on the Nature and
Role of Consumers’ Timestyles,” Journal
of Consumer Research,
31(2), 333-345.
- Cotte,
June, Tilottama G. Chowdhury, S. Ratneshwar,
and Lisa Ricci (2006), “Pleasure or Utility?
Time Planning Style and Web Usage Behavior,”
Journal of Interactive Marketing, 20(1), 45-57.
- Cotte,
June, Robin Coulter, and Melissa Moore
(2005), “Enhancing or Disrupting Guilt: The
Role of Ad Credibility and Manipulative
Intent,” Journal of Business Research,
58(3), 361-368.
EXPERIENCE
Various
marketing research and sales / marketing
analysis positions
EXPERTISE
Consumer
decision-making
Marketing
Sales
Research
Emotional Advertising
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