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Oana Branzei
Assistant Professor,
Strategy
David G. Burgoyne Faculty Fellow Oana Branzei is
Assistant Professor of Strategy at the Ivey
School of Business. As an academic, teacher and
consultant, Oana enables executives and students
to successfully transform local and global
tensions among economic, social and
environmental sustainability into future sources
of competitiveness. Her current research
initiatives explore the origins and processes of
sustainable advantage, the formation of
path-breaking strategies and capabilities, and
the creation and diffusion of pro-poor,
for-profit business models.
Prior to joining Ivey, Oana was part of the
faculty at the Schulich School of Business,
where she taught in the MBA and the PhD
programs, the Kellogg-Schulich Executive MBA and
the Sustainable Enterprise Academy. Dr. Branzei
was also a Deputy Director of the Erivan K. Haub
Program in Business and Sustainability, and an
executive member of the Institute for Research
and Innovation in Sustainability at York
University. She earned her PhD from the Sauder
School of Business at the University of British
Columbia, where she was an adjunct faculty and
research fellow with the Forest Economics and
Policy Analysis Research Unit, the Center for
International Business Studies and the W.
Maurice Young Entrepreneurship and Venture
Capital Research Center. Oana holds an HBA in
foreign trade and international relations from
“A. I. Cuza” University in Romania and got her
MBA from the University of Nebraska.
Oana is a multiple research and teaching award
winner, whose work has appeared in several
leading academic journals, including Strategic
Management Journal, Strategic Organization,
Journal of Business Venturing, Organizational
Behavior and Human Decision Processes. Her
research projects have been supported by grants
from Canada’s Social Sciences and Humanities
Research Council, The International Development
Research Centre (IDRC), and the Investment
Climate and Business Environment Research Fund (ICBE
RF).
PROGRAM
TEACHING
Strategic Analysis & Action (HBA)
Strategy Field Studies (MBA)
Sustainable Value Creation (MBA)
Business Strategies for Sustainability (EMBA)
Organizational Behaviour (BBA, MBA)
Research Design, Structural Equation Modeling
(PhD)
RESEARCH/COURSE DEVELOPMENT
Sustainable Value Creation
Business Strategies for Sustainability
SELECTED
PUBLICATIONS
- Branzei,
O., Vertinsky, I., and Camp, R., (2007)
Culture-contingent Signs of Trust in
Emergent Relationships, Organizational
Behavior and Human Decision Processes,
104(1): 61-82.
- Branzei,
O., and Thornhill, S. (2006). From Ordinary
Resources to Extraordinary Performance:
Environmental Moderators of Competitive
Advantage, Strategic Organization, 4(1):
11-41.
- Branzei,
O., and Vertinsky, I. (2006) Innovation
Pathways to Product Innovation Capabilities
in SMEs, Journal of Business Venturing,
21(1): 75-105.
- Branzei,
O., Ursacki, T. J., Vertinsky, I., and
Zhang, W. (2004) The Formation of Green
Strategies in Chinese Firms: Matching
Corporate Environmental Responses to
Individual Values and Principles, Strategic
Management Journal, 25:1075-1095.
- Branzei, O.
(2002). Cultural Explanations of Individual
Preferences for Influence Tactics in
Cross-Cultural Encounters, International
Journal of Cross Cultural Management, in
Meni Koslowsky (Ed.) ISSWOV Special Issue,
2(2): 203-218.
- Zietsma,
C., Winn, M., Branzei, O., and Vertinsky, I.
(2002). The War of the Woods: Facilitators
and Impediments of Organizational Learning
Processes. British Journal of Management,
Special Issue, 13: S61-S74.
- Branzei,
O., Vertinsky, I., Takahashi, T., and Zhang,
W. (2001) Corporate Environmentalism and
Culture: A Comparative Field Study of
Chinese and Japanese Executives,
International Journal of Cross Cultural
Management, 1(3): 287-312.
EXPERIENCE
Statistics
Canada Facilitated Access Researcher, the
Science, Technology and Innovation Division,
Survey of Innovation
Research Fellow, University of British Columbia
Forest Economics and Policy Analysis Research
Unit
Center for International Business Studies
W. Maurice Young Entrepreneurship and Venture
Capital Research Centre
Business Consultant, Nebraska Business
Development Center
Labor Market Researcher, HM Department of
Employment, London
EXPERTISE
Strategic Analysis and Action
Sustainable Development
International Business
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