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Shih-Fen Chen
Associate Professor,
International Business
William Shurniak Professor in International
Business Shih-Fen
Chen is the William Shurniak Professor of
International Business at the Richard Ivey
School of Business. He earned his BBA from
National Cheng Kung University, an MBA from
Michigan State University, and a PhD from the
University of Illinois at Urbana-Champaign.
Chen teaches EMBA, MBA and undergraduate courses
in Global Strategy. He also conducts case
teaching/writing workshops for Ivey’s Asian
Management Institute. Prior to joining the
school, he was on the faculty of Brandeis
University and Kansas State University, and
taught executive development courses in Taiwan
and the US. He held several managerial and
executive positions in business over a period of
eight years before returning to school to pursue
a PhD.
Chen’s main research focuses on the
institutional role of branding in facilitating
inter-firm cooperation. He has developed a model
that can predict the optimal allocation of
branding rights between two or more specialist
firms working together to serve consumers,
particularly when the parties involved are
located in different countries. His other
research interests include cross-border
acquisitions, international joint ventures, and
offshore outsourcing.
Chen has published his work in the Journal of
International Business Studies, Strategic
Management Journal, Journal of Retailing,
International Journal of Research in Marketing,
and Journal of Business Research. He has
translated two books from English into Chinese.
His comments and opinions have appeared in BBC,
Boston Globe, Business Week, Financial Times,
Globe and Mail, New York Times, Newsweek, USA
Today, Wall Street Journal, Washington Post,
plus many local media and blogs around the
world.
PROGRAM
TEACHING
Global Strategy
(HBA, MBA)
International Business Issues (MBA)
International Business (EMBA HK)
SELECTED
PUBLICATIONS
- Chen,
Shih-Fen 2010, “A
General TCE Model of International Business
Institutions: Market Failure and
Reciprocity,” Journal of International
Business Studies
(forthcoming).
- Chen,
Shih-Fen 2010,
“Transaction Cost
Implication of Private Branding and
Empirical Evidence,”
Strategic Management
Journal (forthcoming).
- Chen,
Shih-Fen 2009, “A Transaction Cost
Rationale for Private Branding and Its
Implication for the Choice of Domestic vs.
Offshore Sourcing,” Journal of
International Business Studies,
40 (1): 156-175.
- Chen,
Shih-Fen, 2008, “The Motives for
International Acquisitions: Capability
Procurements, Strategic Considerations, and
the Role of Ownership Structures,”
Journal of International Business Studies,
39 (3): 454-471.
- Chen,
Shih-Fen, 2005, “Extending Internalization
Theory: A New Perspective on International
Technology Transfer and Its Generalization,”
Journal of International Business Studies,
36 (2): 231-245.
- Chen,
Shih-Fen and Jean-Francois Hennart, 2004, “A
Hostage Theory of Joint Ventures: Why Do
Japanese Investors Choose Partial over Full
Acquisitions to Enter the United States,”
Journal of Business Research, 57 (10):
1126-1134.
- Chen,
Shih-Fen and Ming Zeng, 2004, “Japanese
Investors’ Choice of Acquisitions vs.
Startups in the US: The Role of Reputation
Barriers and Advertising Outlays,”
International Journal of Research in
Marketing, 21 (2) 123-136.
- Chen,
Shih-Fen and Jean-Francois Hennart, 2002,
“Japanese Investors’ Choice of Joint
Ventures versus Wholly Owned Subsidiaries:
The Role of Market Barriers and Firm
Capabilities,” Journal of International
Business Studies, 33 (1) 1-18.
EXPERIENCE
Associate
Professor at Ivey since 2006
Assistant Professor, International Business
School, Brandeis University, 1999-2006
Assistant Professor, College of Business, Kansas
State University, 1997-1999
Several managerial and executive positions in
Taiwan over an eight-year period
EXPERTISE
Brand rights allocation, offshore sourcing,
global branding issues, international
management, international technology transfer
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