Skip to Main Content
Ivey Faculty & Research

Allison Johnson

Assistant Professor, Marketing

Education

  • BA
  • PhD

Contact Information

Profile

Allison Johnson is an Assistant Professor of Marketing at the Richard Ivey School of Business. From 2005-2008, she was Assistant Professor of Marketing at Queen's School of Business. Professor Johnson received a Ph.D. in Business Administration from the Marshall School of Business at the University of Southern California, and a B.A. in Psychology from the University of Southern California.

Professor Johnson's research interests center on consumer inferences and how those inferences are: i) related to consumers' relationships with companies and brands, ii) affected by perceived morality and corporate social responsibility (CSR), and iii) based on the competitive landscape and other corporate associations. Her research has been published in the Journal of the Academy of Marketing Science, Psychology and Marketing, and the Review of Marketing Research.

 

Selected Publications

  • Thomson, M., Whelan, J., Johnson, A., 2012, "Why Brands Should Fear Fearful Consumers: How Attachment Style Predicts Retaliation", Journal of Consumer Psychology, forthcoming.
  • Johnson, A., Matear, M., Thomson, M., 2011, "A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions", Journal of Consumer Research, 38 (1), 108-125.
  • Johnson, Allison R., and Valerie S. Folkes (2007), "How Consumers' Assessments of the Difficulty of Manufacturing a Product Influence Quality Perceptions." Journal of the Academy of Marketing Science, 35 (3), 317-328.
  • Einwiller, Sabine A., Alexander Fedorikhin, Allison R. Johnson, and Michael A. Kamins (2006), "Enough is Enough! When Identification No Longer Prevents Negative Corporate Associations." Journal of the Academy of Marketing Science, 34 (2), 185-194.
  • Thomson, Matthew and Allison R. Johnson (2006), "Marketplace and Personal Space: Attachment Style and its Effects on Satisfaction." Psychology & Marketing, 23 (8), 711-726.
  • Johnson, Allison R., and David W. Stewart (2004) "A Re-Appraisal of the Role of Emotion in Consumer Behavior: Traditional and Contemporary Approaches," in N. Malhotra (Ed.), Review of Marketing Research, Volume 1 (p. 3-33), Armonk NJ: M. E. Sharpe, Inc.
  • Johnson, Allison R. (2004) "When Celebrity Identity Is Tied to Immoral Behavior: Consumer Reactions to Michael Jackson and Kobe Bryant" Advances in Consumer Research, Volume 31. Portland, Oregon: Association for Consumer Research.
  • Thomson, Matthew, and Allison R. Johnson (2001), "Investigating the Role of Attachment Dimensions as Predictors of Satisfaction in Consumer-Brand Relationships" in Advances in Consumer Research, Volume 28. Provo, Utah: Association for Consumer Research.

 

Research/Course Development

  • Authenticity Perceptions and CSR
  • Identification and Attachment Distinctions
  • Competitive Environment Effects on Relationship Strength

Expertise

  • Marketing Research
  • Consumer Psychology
  • Consumer Relationships
  • Social Identity
  • Emotional Appraisal
  • Branding
 

Research Links

 

Faculty Focus

Watch the latest episodes of our monthly Faculty podcast:

The content of this page requires Adobe Flash Player. To install Flash, visit the Adobe Flash Player website.