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Andrew Perkins

Assistant Professor, Marketing

Education

  • MS, University of Washington
  • MBA, University of Washington
  • PhD, University of Washington

Contact Information

Profile

Andrew W. Perkins is Assistant Professor of Marketing at the Richard Ivey School of Business. Andrew was Assistant Professor of Management at Rice University from 2003 - 2010. He received his Ph.D. from the Foster School of Business, University of Washington. He received his MBA from Washington State University in the Spring of 1998 and his BS in Environmental Science from Washington State University in 1995.

Andrew's research primarily explores the confluence of self-identity, brand information, brand attitude, and behavior, focused at the unconscious level. Andrew's work is published in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Experimental Social Psychology, Social Cognition, the Archives of Internal Medicine, Journal of Management and in numerous book chapters and conference proceedings. His professional affiliations include the Association for Consumer Research, the Society for Consumer Psychology, the Society for Personality and Social Psychology, and the American Marketing Association. Andrew has served as an ad hoc reviewer for numerous academic journals, including the Journal of Consumer Research, the Journal of Consumer Psychology, Journal of Marketing Research, and Social Cognition.

Andrew has developed numerous elective courses in Marketing, including Introduction to Consumer Psychology, Consumer Behavior, and Brand Management.

Teaching

  • HBA Core Marketing

Selected Publications

  • Perkins, Andrew W. and Forehand, Mark R. (2011) "Implicit Self-Referencing: The Effect of Non-Volitional Self-Association on Brand and Product Attitude" Accepted for publication, Journal of Consumer Research.
  • Forehand, Mark R., Perkins, Andrew W. and Reed II, Americus (2010) "When are automatic social comparisons not automatic? The effect of cognitive systems on user imagery-based self-concept activation", Journal of Consumer Psychology, 21(1), 88-100.
  • Grande, David, Frosch, Dominick L., Perkins, Andrew W. and Kahn, Barbara E. (2009) "The Branded Physician's Office: Effects of Exposure to Small Pharmaceutical Promotional Items on Physician Treatment Preferences", Archives of Internal Medicine, 169(9), 887-893.
  • Hebl, Michelle R., King, Eden B. and Perkins, Andrew (2009) "Ethnic Differences in the Stigma of Obesity: Identification and engagement with a Thin Ideal", Journal of Experimental Social Psychology, 45(6), 1165-1172.
  • Perkins, Andrew W., Forehand, Mark R. and Greenwald, Anthony G. (2006) "Decomposing IAT-Measured Self-Associations: The Relative Influence of Semantic Meaning and Valence" Social Cognition, 24 (4), 387-408.
  • Forehand, Mark R. and Perkins, Andrew W. (2005) "Implicit Assimilation and Explicit Contrast: A Set-Reset Model of Response to Celebrity Voice-overs" Journal of Consumer Research, 32 (3), 435-441.

Experience

  • Sales management

Expertise

  • Consumer Attitudes and Cognition
  • Implicit Social Cognition
  • Indirect Measurement
  • Marketing and Consumer Behavior
 

Research Links

  • Research Publications
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