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Barbara Marcolin

Assistant Professor, Information Systems

Education

Contact Information

Profile

Dr. Barbara L. Marcolin is Assistant Professor of Management Information Systems at the IVEY Business School.  She holds a bachelor of commerce from the Haskayne School of Business in Calgary Alberta, and a PhD from Ivey.

Prior to joining the school, she taught for 15 years in University of Calgary and held various positions within a small technology company as Research Director conducting technical pilot studies, and as Privacy Officer enforcing PIPEDA privacy legislation.  In addition, she managed Intellectual Property, grant recovery programs, industrial research grants, and ethics reviews.

Dr Marcolin's research interests focus on both the individual information technology use and the business level technology value.  She studies user competence, web interactivity, user expectations, and outsourcing.  

Specific interests include entrepreneurial technology where rapid technology requirements co-discovered with users shape technological advances into new startups or new software product lines.

Recent academic publication includes republishing an IS outsourcing article within SAGE publications as an exemplar across North America and Europe.

Recent industry work includes running three technical and evidence-based behavioural outcomes research pilots for web-based technology, successfully defining the business health and wellness technical capabilities, features, and functions for an organizational wellness program application.

As Research Director, secured industry research grants for a private and secure web-based portal software that delivers a corporate wellness program.

Her research has been published in leading journals including Information Systems Research, Information & Management, and leading books including SAGE publications.

She served in editorial roles in MIS Quarterly, and was a member of Social Sciences and Humanities Research Council of Canada's grants adjudication committees.

Dr Marcolin also held a visiting position in Hong Kong.  She has consulted to business.

She also participated in many program- and area-level curriculum development activities, such as the redesign of the Haskayne School of Business Undergraduate and Master level programs, including an ecommerce redesign.

Teaching

  • Information Systems
  • Leveraging Information Technology (HBA)
  • Research Methods (MSc)
  • Entrepreneurial Technology

Selected Publications

  • Marcolin, B.L. and A. Ross, 2006, 2009. Complexities in IS Sourcing: Equifinality and Relationship Management, The DATA BASE for the Advances in Information Systems (an ACM publication), October, 36(4), 29-46.ISN: 0095-033.  Reprinted in SAGE Outsourcing publication 2009.
  • Marcolin, B.L. "Spiraling Effect of IS Outsourcing Contract Interpretations," in Information Systems Outsourcing. Enduring Themes, Emergent Patterns and Future Directions,  R. Hirschheim, A. Heinzl and J. Dibbern (eds.), Springer-Verlag, Second Edition, Berlin, Heidelberg, New York, 2007.
  • Gravill, J., D.R. Compeau and B.L. Marcolin, 2006, Experience Effects on the Accuracy of Self-assessed User Competence. Information & Management, 43(3), April 2006, 378-394.
  • Gravill, J.I., D.R. Compeau and B.L. Marcolin.  2005. Metacognition and IT: The Influence of Self-Efficacy and Self-Awareness, Information & Management, 2005/6. Previously presented at Proceedings of the Americas Conference on Information Systems (AMCIS).
  • Marcolin, B.L., N. Coviello and R. Milley. 2005, Assessing Web-Enabled Interactivity: An Audit Tool, Journal of Organizational and End User Computing, 17(4), 23-48. (Reprinted 2005 as book chapter, Assessing Web-Enabled Interactivity: An Audit Tool, Idea Group Inc, Advanced Topics in End User Computing, ISBN: 1591404762 edited by Dr. Mahmood, 2005; Reprinted 2007 Advances in End User Computing ISSN: 1537-9310)
  • Chin, W., B.L. Marcolin, and P.R. Newsted. 2003. A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study. Information Systems Research, June 2003 14(2), 189-217.
  • Coviello, N.,R.  Milley, and B.L. Marcolin. 2001.  Understanding IT-Enabled Interactivity in Contemporary Marketing, Journal of Interactive Marketing, 15(4), 18-33.
  • Chin, W. and B.L. Marcolin. 2001.  "The Future of Diffusion Research"  ACM publication The DATA BASE for the Advances in Information Systems, Special Issue on Adoption, Diffusion and Infusion of IT.  Summer 2001, 32(3).
  • Marcolin, B.L., D.R. Compeau, Huff, S.L., and M.C. Munro. Assessing User Competence: Conceptualization and Measurement, Information Systems Research, (March), 2000.
  • Munro, M.C., S.L. Huff, B.L. Marcolin, and D.R. Compeau. Understanding and Measuring User Competence, Information & Management, 33, Nov 1997, 46-57.
  • Marcolin, B.L., K.S. McLellan.  IT outsourcing motivations. Strategic Sourcing and Information Systems, Willcocks L. and M. Lacity, eds., Templeton College, Oxford. John Wiley & Sons Publishers, 1997.
  • McLellan, K.S., B.L. Marcolin, and P. Beamish. 1995. Financial and strategic motivations behind IS outsourcing.  Journal of Information Technology. December 10 299-321. Reprinted April 2003 with permission on Syllogics' Knowledge Centre website.
  • Huff, S., M. Munro, B. Marcolin, and D. Compeau.  End user computing: examining user sophistication. New Zealand Journal of Computing.  (Reprinted from the proceedings of the New Zealand Computer Conference, Wellington, New Zealand, August 23-25th 1995. Won Best Paper at this conference.  Earlier versions were presented at SIGCPR conference 1992 noted below and then appeared in Information & Management above) 6(1).  August 1995.  

Experience

  • Richard Ivey School of Business (2011-present)
  • Kinek Technologies Inc. Research Director (2003-present)
  • University of Calgary (1983-1989, 1993-2003)

Expertise

 

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