Assistant Professor, General Management


Bryan Hong joined the General Management group in July 2012 after completing his PhD in Business Administration at the University of California-Berkeley.

Professor Hong's research investigates how a firm's strategy, the design of its organization, and the incentives of its managers interact to influence its socially responsible behaviour and other performance outcomes. His most recent work documents that newly promoted managers with no prior experience in their new role systematically make "rookie mistakes" that increase profits in short run, but then lead to performance declines shortly after. Prior to his PhD, Professor Hong worked in investment banking, corporate strategic planning, and strategy consulting.


  • HBA: Strategy (core)
  • HBA: Advanced Competitive Strategy (elective)


  • PhD, Haas School of Business, UC-Berkeley
  • MA, Haas School of Business, UC-Berkeley
  • BS, Finance and International Studies, Kelley School of Business, Indiana University