Faculty & Research


Bryan Hong

Assistant Professor, General Management


Contact Information


Bryan Hong joined the General Management group in July 2012 after completing his PhD in Business Administration at the University of California-Berkeley.

Professor Hong's research investigates how a firm's strategy, the design of its organization, and the incentives of its employees interact to influence its socially responsible behaviour and financial performance. His most recent work documents that newly promoted managers with no prior experience in their new role systematically make "rookie mistakes" that increase profits in short run, but then lead to performance declines shortly after.  Prior to his PhD, Professor Hong worked in investment banking, corporate strategic planning, and strategy consulting. 


  • HBA: Strategy


Research Links

Faculty Focus

Watch the latest episodes of our monthly Faculty podcast: