Professor Emeritus, Marketing
Education
Contact Information
Ken Hardy is Professor Emeritus, Marketing but he continues to teach Entrepreneurial Marketing and Learning From Leaders at Ivey. He is a former Associate Dean of Research and Faculty Development and holder of the Alumni Chair in Entrepreneurship. He is currently pioneering a new course at Ivey in which students research the biography of major business leaders and then meet in person to learn what it takes to achieve major leadership. They then decide their own level of aspirations and goals for leadership.
Prior to joining the Richard Ivey School of Business he worked for Procter and Gamble and Daymond Company in Canada. He earned an MBA and PhD from the University of Michigan and has taught at Michigan, NEMI in Oslo, INSEAD in Fontainebleau, as well as short programs at Darden, Penn State, York, Banff School and the University College Cork. He was made Full Professor in 1988, Director of the Honors Business Program at Ivey from 1988 to 1992, Associate Dean Research and Faculty Development from 1993 to 1999 and Executive Director of the Institute for Entrepreneurship from 1999 to 2002. In each position he made substantial changes to the programs and initiated links to leading American business schools. He also worked closely with business executives to make Ivey programs deliver highly current and practical value.
His research interests evolved from strategic market planning to the management of sales promotions, to management of distribution chains and to managing the complexities of fast-growing entrepreneurial firms. He has been the lead author of five books and he has published articles in the Harvard Business Review, Journal of Marketing and many other journals. He has written more than 130 cases that are used in management development programs around the world.
Dr. Hardy has consulted for a lengthy list of leading firms such as ICI, Zeneca, Nabisco, DuPont and Mobil. He has taught on a wide variety of executive programs in many different countries. He currently consults with clients and media on specific themes in strategic market planning for entrepreneurial firms such as growing through industry consolidations, growing through guerilla tactics, planning exit strategies and making good use of boards of directors.
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