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Ivey Faculty & Research

M. (Mark) Vandenbosch

Professor, Marketing

  • Faculty Scholar, University of Western Ontario
  • Kraft Professor in Marketing

Education

  • BA, Hons Bus - UWO
  • PhD, UBC

Contact Information

Profile

Mark Vandenbosch is a Professor of Marketing and the Kraft Professor in Marketing at the Richard Ivey School of Business. He earned his BA, Honors Business Administration from The University of Western Ontario and his PhD from the University of British Columbia. He has held visiting professorships at IMD in Switzerland and INSEAD in France.

Vandenbosch's research interests centre around competitive strategy, product management and marketing research. His work has appeared in Marketing Science, Organization Science, Information Systems Research, International Journal of Research in Marketing, Journal of Retailing, Marketing Letters, Journal of Business Research and MIT Sloan Management Review. He has also written numerous cases on issues concerned with competitive analysis, strategy market planning, advanced technology marketing and business-to-business marketing.

Vandenbosch has acted as a consultant in marketing research and marketing strategy to a number of leading companies including Tetra Pak, National Semiconductor, Hewlett Packard, Allied Signal, Bank of Montreal, Medtronic and Nestlé. He has taught on in-company programs for, among others, Cisco Systems, Pirelli, Sony, Canon, ABB, IBM, Allianz, Aegon, SEB Swedbank, Nestlé, TetraPak, 3M, and National Semiconductor. He is also on the board of directors of Shad International.

Teaching

  • Marketing Management
  • Competition and Competitive Analysis

Selected Publications

  • Vandenbosch, Mark and Stephen Sapp (2010), "Opportunism Knocks," MIT Sloan Management Review, 52 (1), 17.
  • Fisher, Robert J., Mark Vandenbosch and Kersi D Antia (2008), "An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals," Journal of Consumer Research, 35 (3), 519.
  • Barclay, Donald W., Terry H. Deutscher and Mark H. Vandenbosch (2007), "A Reply to "Business Marketing in Master's Programs: A Part of the Fabric", But What If the Suit Differs?" Journal of Business to Business Marketing, 14 (1), 69.
  • Barclay, Donald W., Terry H. Deutscher and Mark H. Vandenbosch (2007), "Business Marketing in Master's Programs: A Part of the Fabric," Journal of Business to Business Marketing, 14 (1), 31.
  • Dawar, N., and M. Vandenbosch (2004), "The Seller's Hidden Advantage," MIT Sloan Management Review, (Winter).
  • Vandenbosch, M. and T. Clift (2002), "Dramatically Reducing Cycle-Times through Flash Development," Long Range Planning, (December).
  • Vandenbosch, M. and N. Dawar (2002), "Beyond Better Products: Capturing Value in Customer Interactions," MIT Sloan Management Review (Summer). Winner of the 2002 SMR/PWC Award for the article which contributed most to the enhancement and advancement of Management practice.
  • Lam, S., M. Vandenbosch, J. Hulland and M. Pearce (2001), "Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion and Spending Effects." Marketing Science, 20 (2).
  • Plouffe, C., J. Hulland, and M. Vandenbosch (2001), "Richness versus Parsimony in Modeling Technology Adoption Decisions: Understanding Merchant Adoption of a Smartcard-Based Payment System," Information Systems Research, 12 (2).
  • Plouffe, C., M. Vandenbosch, and J. Hulland (2001), "Intermediating Technologies and Multigroup Adoption: A Comparison of Consumer and Merchant Adoption Intentions Toward a New Smartcard Payment System," Journal of Product Innovation Management, 18 (2).
  • Nault, B. R. and M. Vandenbosch (2000), "Disruptive Technologies: Explaining Entry in Next Generation Markets," Information Systems Research 11 (3).
  • Nault, B.R. and M Vandenbosch (1996), "Eating Your Own Lunch: Protection Through Preemption," Organization Science, 7 (May-June).
  • Vandenbosch, M. and C.B. Weinberg (1995), "Product and Price Competition in a Two-Dimensional Vertical Differentiation Model," Marketing Science, 14 (Spring).

Research/Course Development

  • Advanced Technology Marketing
  • Competitive Analysis
  • Strategic Marketing Planning

Experience

  • Visiting Professor, IMD, Switzerland, 2000-2001
  • Visiting Professor, INSEAD, France, 1997

Expertise

  • Advanced Technology Marketing
  • Strategic Market Planning
  • Customer Interface Analysis
  • Competitive Analysis
  • New Product Development
  • Marketing Models
 

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