Assistant Professor, Marketing

Education

• PhD, Carlson School of Management, University of Minnesota
• MBA, Darden School, University of Virginia
• MA, University of Liverpool
• BA, University of Nottingham

Contact Information

• Office: LNCPM 2N30
• Phone: 519-661-3155
• Email: nbendle@ivey.uwo.ca

Profile

Neil Bendle is a member of the Marketing Faculty at the Richard Ivey School of Business. His research focuses on managerial behavior that does not fit traditional economic assumptions and how this impacts marketing strategy. His dissertation used analytical models and experiments to determine the impact of out-group homogeneity bias on the profits of competitors entering new markets. This research showed that a manager's bias could reduce his or her competitor's profits. A fellow of the Association of Chartered Certified Accountants (FCCA) he has a decade of experience in a variety of managerial roles in both for profit and not for profit organizations.

Teaching

• Competition and Competitive Analysis
• HBA Marketing Core

Experience

• Assistant Professor of Marketing, Ivey School of Business, University of Western Ontario (2010-present)
• Finance Manager Labour Party (UK) (1996-2002)