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Niraj Dawar is a Professor in marketing at the Ivey Business School. He earned his PhD from Pennsylvania State University.
Niraj Dawar's research currently focuses on brand equity and brand management issues. His published papers on brand extensions, consumers use of brand and other signals as well as international consumer behavior have appeared in the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, Journal of Consumer Psychology, Marketing Letters, Journal of Business Research, the Journal of International Business Studies, and other outlets.
Niraj Dawar teaches PhD, MBA and undergraduate courses in marketing management and brand management, as well as in Executive Development programs. Prior to joining the Ivey Business School, he was Associate Professor of Marketing at INSEAD, France. He was also visiting scholar at the Hong Kong University of Science and Technology during the fall of 1994 and 1995. During the Spring of 2000, he was the William Davidson Visiting Research Professor at the University of Michigan Business School. During the 2005-2006 academic year, he was Visiting Professor at INSEAD's Asia campus in Singapore.
Thursday, November 28, 2013
Mind over Marketing
Sunday, November 17, 2013
Why Brands are Crucial to Innovation
Saturday, November 16, 2013
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