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Raymond Pirouz

Lecturer (part-time), Marketing

Education

Contact Information

Profile

Raymond Pirouz is an author, consultant and lecturer at the intersection of design, technology, commerce and culture. An alumnus of the Art Center College of Design, where he graduated with honors, Pirouz began his  career as an advertising art director and later established a design studio where he consulted on projects for Adobe, c|net, Caltech,  Macromedia, NASA/JPL, USC, Virgin Records and for clients representing American Century Mutual Funds, American Honda, Cathay Pacific, Fidelity Federal Bank, Panasonic, Toyota and others. Before transitioning to consult and teach full-time, Pirouz served as Director of Marketing at lynda.com, a subscription-based online publisher of video training material for teachers, students and creative professionals working with  digital media.

Pirouz is the author of three books and has been featured in publications including Wired, Communication Arts, the AIGA Journal of Design, the Independent of London and books including Cascading Style Sheets: The Designer's Edge, Education of an E-Designer andHow to Design Logos, Symbols & Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media. Pirouz has served as a judge for design and advertising competitions, spoken at a number of conferences and taught at UCLA Extension and the Art Center College of Design.

Pirouz currently lectures at the Paul Merage School of Business at University of California Irvine, the Richard Ivey School of Business at the University of Western Ontario and the Master of Digital Experience Innovation (MDEI) program at the University of Waterloo | Stratford.

Teaching

  • New Media Marketing

Experience

  • lynda.com, Ojai, CA, Director of Marketing
  • R35, Los Angeles, CA, Founder
  • RPA, Santa Monica, CA, Art Director

Expertise

 

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