Faculty & Research

Shih-Fen Chen

Shih-Fen Chen

Professor, General Management


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Shih-Fen Chen is a professor of General Management specializing in Global Strategy at the Ivey Business School. He earned his BBA from National Cheng Kung University, an MBA from Michigan State University, and a PhD from the University of Illinois at Urbana-Champaign.

Chen teaches EMBA, MBA and undergraduate courses in Global Strategy. He also conducts case teaching/writing workshops for Ivey's Asian Management Institute. Prior to joining the school, he was on the faculty of Brandeis University and Kansas State University, and taught executive development courses in Taiwan and the US. He held several managerial and executive positions in business over a period of eight years before returning to school to pursue a PhD.

Chen's main research focuses on the institutional role of branding in facilitating inter-firm cooperation. He has developed a model that can predict the optimal allocation of branding rights between two or more specialist firms working together to serve consumers, particularly when the parties involved are located in different countries. His other research interests include cross-border acquisitions, international joint ventures, and offshore outsourcing.

Chen has published his work in the Journal of International Business Studies, Strategic Management Journal, Journal of Retailing, International Journal of Research in Marketing, and Journal of Business Research. He has translated two books from English into Chinese. His comments and opinions have appeared in BBC, Boston Globe, Business Week, Financial Times, Globe and Mail, New York Times, Newsweek, USA Today, Wall Street Journal, Washington Post, plus many local media and blogs around the world.


  • Global Strategy (HBA, MBA)
  • International Business Issues (MBA)
  • International Business (EMBA HK)

Selected Publications

  • Tzeng, C-H, Beamish, P.W., Chen, S-F., 2011, "Institutions and entrepreneurship development: High-technology indigenous firms in China and Taiwan", Asia Pacific Journal of Management, 28 (3): 453-481.
  • Chen, S-F., 2010, "A General TCE Model of International Business Institutions: Market Failure and Reciprocity," Journal of International Business Studies, 41 (6): 935-959.
  • Chen, S-F., 2010, "Transaction Cost Implication of Private Branding and Empirical Evidence," Strategic Management Journal, 31: 371-389.
  • Chen, S-F., 2009, "A Transaction Cost Rationale for Private Branding and Its Implication for the Choice of Domestic vs. Offshore Sourcing," Journal of International Business Studies, 40 (1): 156-175.
  • Chen, S-F., 2008, "The Motives for International Acquisitions: Capability Procurements, Strategic Considerations, and the Role of Ownership Structures," Journal of International Business Studies, 39 (3): 454-471.
  • Chen, S-F., 2005, "Extending Internalization Theory: A New Perspective on International Technology Transfer and Its Generalization," Journal of International Business Studies, 36 (2): 231-245.
  • Chen, S-F., Hennart, J-F., 2004, "A Hostage Theory of Joint Ventures: Why Do Japanese Investors Choose Partial over Full Acquisitions to Enter the United States," Journal of Business Research, 57 (10): 1126-1134.
  • Chen, S-F., Zeng, M., 2004, "Japanese Investors' Choice of Acquisitions vs. Startups in the US: The Role of Reputation Barriers and Advertising Outlays," International Journal of Research in Marketing, 21 (2) 123-136.
  • Chen, S-F., Hennart, J-F., 2002, "Japanese Investors' Choice of Joint Ventures versus Wholly Owned Subsidiaries: The Role of Market Barriers and Firm Capabilities," Journal of International Business Studies, 33 (1) 1-18.


  • Professor and Associate Professor at Ivey (since 2006)
  • Assistant Professor, International Business School, Brandeis University, (1999-2006)
  • Assistant Professor, College of Business, Kansas State University, (1997-1999)
  • Several managerial and executive positions in Taiwan over an eight-year period



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