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Srini conducts research in the area of pricing and revenue management. His models explain how pricing and revenue management decisions are influenced by behavioural biases and competitive considerations.
Srini also analyses sports performance. His models identify the factors that explain success in professional sport.
Srini teaches a HBA core course titled Decision Making with Analytics as well as a HBA elective titled Sports & Entertainment Analytics. He was awarded the David G. Burgoyne award in 2006 for outstanding commitment to student development.
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