Welcome to the Ivey Marketing website – providing marketing message and brand identity support to the Richard Ivey School of Business.
Members of the Ivey Community are encouraged to follow the approved guidelines contained in this website developed by Ivey’s Marketing Department to help create professional, differentiated marketing communications materials to promote the Ivey brand.
The site’s approved graphic standards, photos, logos, and brand message guidelines are offered as a resource to all Ivey faculty, staff, and students. If you have any related questions, or suggestions for improving its content, please contact marketing@ivey.uwo.ca.
A list of most “frequently-asked-questions” to follow Ivey’s graphic standards may be found below. For full-detailed Graphic Standards documentation, please visit our Graphic Standards page.
Graphic Standards
WHAT’S THE SCHOOL’S OFFICIAL LOGO?
Respecting Ivey's Trademark
Ivey’s logo is the School’s official trademark. It consists of the IVEY wordmark, in combination with an “identification bar” containing the School’s and University’s name. The official Ivey logo always uses these two elements together – never alone. For a list of exceptions, visit our Graphic Standards page.CAN I USE THE LOGO ANYWHERE?
Understanding “Clear Space”
The Ivey logo should never be crowded by any text or other nearby images. The general rule is to allow an “E” of clear space all around – the “E” being from the IVEY wordmark. It should also never be “co-branded” or combined with another organization’s brand logo, unless first approved by Ivey Marketing. Contact marketing@ivey.uwo.ca.GREEN, BLACK, WHITE?
Choosing the Right Colour
The Ivey logo can be presented in one of 3 colours – Ivey Green, Black, or White. The preference is to use Ivey Green (Pantone 343) wherever possible. All other colours aren’t allowed, and should never be attempted.HOW SMALL CAN I GO?
Keeping the identification bar readable
Don’t know how what size to make the logo? Look at the identification bar – it must always be readable.WHAT ABOUT RESIZING?
Stretching, shrinking, and pulling
The Ivey logo should never be enlarged, stretched or shrunk to the point where it distorts its proportions or “aspect ratio”. If you need to resize a logo, pull diagonally on the file to increase/decrease in the right proportions.
