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LONDON,
ON, October 13, 2009 - When it comes
to great places to do business, the
dragon has awakened – but it can be
mighty fierce, according to Sam Goodman,
a serial entrepreneur with more than 14
years of China business experience.
While China
is one of the fastest growing economies
in the world and a hot spot for
business, Goodman warns it takes
planning and know-how to navigate this
foreign business landscape.
Drawing
from his own China experience and advice
from his book, "Where East Eats West:
The Street-Smarts Guide to Business in
China," Goodman will present tips for
doing business in China and avoiding
rookie mistakes. He'll speak to students
and faculty at Ivey Business School on
October 15 at 1 p.m.
"China is
where you have to be, but it is a rough
and tough business environment," said
Goodman. "The challenges are immense,
but they are matched by opportunities.
The key is to arm yourself with
knowledge about this market so that you
don't get burned."
Goodman
should know. Since moving to China in
1995, he has launched ventures involving
everything from sandwiches to nuclear
power plants. He built and sold the
'World-famous-in-China' chain of cafes
as well as sandwich company Beijing
Sammies. He also was a Client Partner
for the world's largest executive
recruitment firm and a successful
negotiator in English and Chinese on the
Westinghouse, U.S.-China, $5.4-billion
nuclear power plant bid.
Goodman is
an alumnus of The University of Western
Ontario.
Event:
Where East Eats West: The Street-Smarts
Guide to Business in China
Location: Room 1R40, Ivey Business
School
Date/Time: October 15, 1-2 p.m.
(Goodman will be available to take
questions from the media after the
presentation)
Media
interested in attending, please contact
Dawn Milne at 519-850-2536,
dmilne@ivey.ca
About the Richard Ivey School of
Business, The University of Western
Ontario
The Richard Ivey School of Business at
The University of Western Ontario (www.ivey.ca)
offers undergraduate (HBA)
and graduate degree programs (MBA,
Executive MBA and
PhD) in addition to non-degree
Executive Development programs. Ivey has
campuses in London (Ontario),
Toronto, and Hong Kong. Ivey
recently redesigned its curriculum to
focus on
Cross-Enterprise Leadership - a
holistic issues-based approach to
management education that meets the
demands of today's complex global
business world.
For more
information, please contact:
Dawn Milne, Richard Ivey School of
Business, 519-850-2536,
dmilne@ivey.ca
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