Ivey Students Compete to Raise Money for Boys & Girls Club
Apr 13, 2011
Hunter Straker & Ivey Give Lemon-Aid in cities in Southwestern Ontario
LONDON, ON, April 13, 2011 – Students at the Richard Ivey School of Business have been working hard on their final project this year. More than 500 students fanned out across London and around the GTA to raise over $31,000 for the Boys and Girls Club through the “Lemon-Aid” project.
Their challenge, issued by Hunter Straker, a brand strategy company, is for the students to use their business and leadership skills to raise as much money as possible in 48 hours with a new take on an old-fashioned lemonade stand.
“It’s amazing to see their creativity, energy and passion,” said Darren Meister, Director, Ivey HBA Program. “The students are already taking this event in directions I did not expect.”
“We are very proud to support this event and see the students bring the Ivey mission statement to life,” said Matthew Diamond, Managing Partner, Hunter Straker and an Ivey alumnus.
The students were given their assignment at 8 a.m. on Monday morning and had until Wednesday morning to tap their communities to support the Boys & Girls Club of London. The organization provides recreational, social, educational and vocational programs, to develop and maintain independence, self-esteem and self-respect for individuals and families in need.
The final total raised by the entire project was $31,138. The winning team – consisting of Nikki Bryk, Cristian Kawa, Tom Ladner, Christine Nicholson, Tyler Press, Hafiz Sorathia, Mehboob Virani and Nik Sereditch – are from Ivey’s HBA Section Two class with an individual contribution of $1,608.89.
About the Richard Ivey School of Business, The University of Western Ontario
The Richard Ivey School of Business at The University of Western Ontario is Canada’s leading provider of relevant, innovative and comprehensive business education. Drawing on extensive research and business experience, Ivey faculty provide the best classroom experience, equipping graduates with the skills and capabilities they need to tackle the leadership challenges in today’s complex business world. Ivey offers world-renowned undergraduate and graduate degree programs as well as Executive Development at campuses in London (Ontario), Toronto and Hong Kong.
About Hunter Straker
Hunter Straker is Canada’s only Purchase Design Agency – a full service agency focused 100% on creating programs that drive purchase, at the retail/store level, from consistent and compelling design. Celebrating 50 years of outstanding work, Hunter Straker is Canada’s most established design and branding firm. Hunter Straker creates package design, promotions, in-store POS/design and shopper marketing solutions for its clients, including: Clorox, Wrigley, Pepsi, Parmalat, Johnson & Johnson, Ronzoni Foods and other manufacturers.
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For more information, please contact:
Paul Mitchell, Richard Ivey School of Business, 519-850-2536, pmitchell@ivey.ca
Matthew Diamond, Partner, Managing Director, 416-449-7880 x2225, mdiamond@hunterstraker.com
