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In the Media · Toronto Star

How to make your great idea take off featuring tips from Professor Rob Mitchell

Jan 12, 2014

Ideas

Professor Rob Mitchell gives advice to aspiring entrepreneurs in the Toronto Star. He explained that guarding your idea, out of fear of it being stolen, is not the best practice.

“You’re more likely to benefit from going out and talking to lots of people about the idea and getting their feedback and gauging the market,” Mitchell said.