Based on her research, Professor June Cotte explains why young people are not as prone to buying lottery tickets as their parents.
"When I'm surfing the web, I don't see OLG marketing and that's where [OLG ads] need to be because that's where the younger eyeballs are now," said Cotte.
"There's a lot of other gambling available. Thirty years ago, there wasn't. Lotteries have the worst odds and they are the least engaging.”
