Professor Kersi Antia spoke with The Globe and Mailabout what businesses can do to be different and stand out without commiting spam crime.
"Think: How can I be different from all the others? Increase your credibility and relevance. Show how you’re in the forefront of what’s going on out there such as with Q&As and blog postings, or publishing white papers for interested parties to download, and thereby consent to being contacted." Antia said.
