Marketing is fundamentally concerned with
the description and prediction of decision outcomes, involving all
aspects of the firm that relates to its customers, competitors,
distributors, and business regulators. It is an interdisciplinary field
that draws theories and methodologies from a variety of sources
including psychology, sociology, mathematics, statistics and economics.
The
doctoral program in Marketing is designed to produce scholars. We train
our graduates to become academics in a university setting. We aim to
produce teachers and researchers. If your interest is consulting,
industry or other non-university sector employment, you would be better
to pursue a MBA or MSC degree.
Marketing
doctoral students take a series of courses, including research methods,
marketing theory, consumer behavior, judgment and decision making,
experimental design and others drawn from non-business areas such as
economics, psychology, statistics and sociology. Other aspects of the
program are tailored to fit the student’s own research, teaching and
professional interests.
In the
marketing seminars, professors normally participate in sessions related
to their areas of expertise and research interests. Students consider
recent scholarly work in the field, develop research approaches,
increase their understanding of conceptualizations and models, and
develop the ability to solve managerial problems in marketing. The
seminars are sequenced so that in one seminar you will be with others
who have entered the program earlier, and in a second seminar, with
those who enter the program after you.
- Marketing Research Paper 9764I
During their first summer, marketing doctoral students will complete a research paper under the supervision of their faculty advisor. This paper is considered to be progress towards the thesis and should be of a high enough caliber to be submitted to a very competitive conference, or ideally, a peer reviewed journal. - Theories of Marketing 9804 a/b
This seminar provides a survey of classic papers as well as recent theoretical advances in marketing. It covers the scope of marketing, and topics often considered under marketing theory (sales, pricing, channel relationships, services, relationship marketing and market orientation, branding and promotions). - Judgment and Decision Making 9814 a/b
This course provides a survey of recent theoretical advances in judgment and decision-making, primarily in the consumer research realm. Consideration will also be given to a series of topics including goals, attitudes, heuristics and biases, and prospect theory. - Experimental Design 9824 a/b
This is a course in the fundamentals of experimental research. It is designed for doctoral students intending scholarly research careers and will involve hands-on practice in formulating and designing research to test their own research ideas. - Seminar in Consumer Behaviour 9834 a/b
This seminar provides a survey of the fundamental issues underlying consumer behavior, addressing both classic and emerging research areas. The goal of this course is to provide students with a strong foundation for critical thinking and creativity in the area of consumer behavior along with an introduction to many basic methods and tools.
Refereed Articles
Goode, M.R., Dahl, D.W., Moreau, C.P., 2012, "Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions", Journal of Product Innovation Management, forthcoming.
Grover, A., Kamens, M., Martin, I., Davis, S., Haws, K., Mirabito, A.M., Mukherjee, S., Pirouz, D.M., Rapp, J., 2012, "From Use to Abuse: When Everyday Consumption Behaviours Morph Into Addictive Consumptive Behaviours", Journal of Research for Consumers, forthcoming.
King, E.B., Botsford, W., Hebl, M.R., Kazama, S., Dawson, J.F., Perkins, A., 2012, "Benevolent Sexism At Work: Gender Differences In The Distribution Of Challenging Developmental Experiences", Journal of Management, forthcoming.
Lei, J., Dawar, N., Gurhan-Canli, Z., 2012, "Base-Rate Information in Consumer Attributions of Product-Harm Crises", Journal of Marketing Research, June, forthcoming.
Mark, T., Niraj, R., Dawar, N., 2012, "Uncovering Customer Profitability Segments for Business Customers", Journal of Business-to-Business Marketing, 19(1): 1 - 32.
Martin, I., Kamens, M., Grover, A., Pirouz, D.M., Mukherjee, S., Haws, K., Mirabito, A.M., Davis, S., Rapp, J., 2012, "An Addictive Consumption Framework for Transformative Consumer Researchers", Journal of Business Research, forthcoming.
Muylle, S., Dawar, N., Rangarajan, D., 2012, "B2B Brand Architecture", California Management Review, Winter, 54(2): 58 - 71.
Perkins, A., Forehand, M.R., 2012, "Implicit Self-Referencing: The Effect of Non-Volitional Self-Association on Brand and Product Attitude", Journal of Consumer Research, forthcoming.
Robinson, S., Giebelhausen, M., Cotte, J.S., 2012, "Shopping, Gambling or Shambling? An Introduction to Penny Auctions", Journal of Business Research, forthcoming.
Thomson, M., Whelan, J., Johnson, A., 2012, "Why Brands Should Fear Fearful Consumers: How Attachment Style Predicts Retaliation", Journal of Consumer Psychology, forthcoming.
Trudel, R., Murray, K.B., Cotte, J.S., 2012, "Beyond Expectations: The Effect of Regulatory Focus on Consumer Satisfaction", International Journal of Research in Marketing, forthcoming.
Johnson, A., Matear, M., Thomson, M., 2011, "A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions", Journal of Consumer Research, forthcoming.
Noseworthy, T.J., Cotte, J.S., Lee, M.S.H., 2011, "The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products", Journal of Consumer Research, August, 38(2): 358 - 375.
Noseworthy, T.J., Goode, M.R., 2011, "Contrasting Rule-Based and Similarity-Based Category Learning: The Effects of Mood and Prior Knowledge on Ambiguous Categorization", Journal of Consumer Psychology, July, 21(3): 362 - 371.
Pechmann, C., Moore, E., Andreasen, A., Connell, P.M., Freeman, D., Gardner, M., Heisley, D., Lefebvre, C., Pirouz, D.M., Soster, R., 2011, "Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities", Journal of Public Policy & Marketing, Spring, 30(1): 23 - 30.
Non-Refereed Articles
Dawar, N., 2011, "What you sell is only a (small) part of what the customer buys", CHIMICA OGGI-Chemistry Today, January/February, 29(1): 6 - 7.
More, R.A., 2011, "What is Success in Innovation?", Economist Intelligence Unit - Executive Briefing, September(9).
Vandenbosch, M.B., 2011, "Relevant By Design", Enterprise Loyalty in Practice, 2(1).
