Design Thinking: Driving Innovation

Improve the customer experience by ideating new market opportunities, and then prototyping solutions that capitalize on those opportunities.

Who should attend?

Executives and senior leaders who work in turbulent environments, must innovate new products or services, concerned about product or service delivery, or seeking to bridge technical and business gaps.


Session Dates

November 22 – 23, 2018

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Toronto, Ontario, Canada

Ivey Tangerine Leadership Centre

130 King St. West

The Exchange Tower

Program Fees

$3,300 CAD

Program fee includes all materials and meals.

Program fees are tax exempt.

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What do I get?

After completing Design Thinking: Driving Innovation, you'll receive an authentic digital artifact – also known as a badge. This badge showcases your achievements and commitment to professional development. You can share your accomplishment with your network by displaying digital badges on social media, websites, ePortfolios, professional networks, and email signatures. Included in your badge is a digital certificate. Your network will be able to view your personalized and authentic certificate through your online digital badge.

In addition to a digital badge, you will receive a Design Thinking: Driving Innovation Certificate of Completion, a powerful credential from the top business school in Canada.

Program Content

Do you know your customers’ needs?

Design thinking is a creative method to uncover customer needs or problems. Think about it. Form ideas. Experiment until you find the perfect solution.

Design thinking leads to positive change through stronger, more creative leadership and innovation. This program will help you answer a fundamental business question: how can I determine my customers’ needs and fulfill them.

Improving the customer experience is crucial. Initiating this kind of change momentum is more important than ever. Throughout this program, you will learn how to:

  1. Ideate: generate ideas to create new market opportunities
  2. Prototype: develop solutions that capitalize on those opportunities
  3. Test: implement solutions and lead your organization through innovative change

What You Learn

For detailed program content, download the brochure.

  • The key stages of design thinking, including problem exploration, idea generation, and prototype development
  • Tools to develop your design thinking skills, such as field investigation, brainstorming, , and presentation
  • Ideas to prepare your organization, business unit, department, or team for design thinking success

How You Learn

This is Not about Textbooks and Lectures

This isn’t your typical classroom. Our programs are designed with busy leaders in mind. We’re talking an engaging, interactive, and unique experience. Our real-world Case-Method of Learning is not about textbooks and lectures – it’s about learning by doing. You’ll walk away with new knowledge and ideas that you can immediately implement in your business. 

In addition to studying case studies and scenarios, participants will work in teams to identify a technology that can be transformed into a market opportunity. Each team will prototype viable solutions for a true design thinking experience.



Preparation and Background

Suggested reading: “How using Design Thinking will fix Design Thinking” by Bert Brautigam, The Next Web, 2017.

Program Faculty

Darren Meister

Associate Professor

Darren Meister

Darren Meister is the John M. Thompson Chair in Engineering Leadership and Innovation and an Associate Professor of General Management (Entrepreneurship and Innovation) at the Ivey Business School and the former Faculty Director of the HBA and MSc Programs. He is cross-appointed to the Department of Electrical and Computer Engineering, Western Engineering. His interests focus on design thinking, technology-based entrepreneurship and the role of technology in enhancing organizational effectiveness, specifically as it concerns innovation processes. His research work is conducted within companies in close cooperation with practitioners.

Through research and consulting opportunities, Darren has worked with Accenture, Bank of Montreal, Industry Canada, Intel, Nortel, and Siemens. His work has appeared in Management Science, MIS Quarterly and other leading journals and conferences. He is a past-Chair of the Special Interest Group on the Adoption and Diffusion of Information Technology, within the Association for Information Systems. He was also on the Executive Board of CEMS, the Global Alliance of Management Education.

Before joining Ivey, Darren taught at Queen's University and Carleton University, where he was one of the architects of an Information Systems concentration in the Bachelor of Commerce program. He has taught in all of Ivey's programs. He was a Rotary International Foundation scholar, attending the University of Cambridge. Subsequently, he earned his PhD at the University of Waterloo, Canada.


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Where You Learn

Ivey Tangerine Leadership Centre

Ivey Tangerine Leadership Centre

Location Pin Icon

130 King St. West
The Exchange Tower
Toronto, Ontario, Canada
M5X 1A9

Ivey's Tangerine Leadership Centre is located in the heart of Toronto's financial district in the Exchange Tower at 130 King Street West. 

With two two-tiered amphitheatre classrooms, nine breakout rooms, a large reception area, on-site catering, ergonomic seating, wireless technology, and on-site support, Tangerine is a state-of-the-art meeting and conference facility. 

Tangerine is easily accessible using the TTC (King Subway), Go Transit (located five minutes from Union Station), Via Rail, or the underground PATH pedestrian walkway.

Learn more about the centre

Ready to enrol?

For nearly 70 years, leaders from around the world have come to The Ivey Academy to deepen their business knowledge and drive immediate results. It may be just what you and your organization need.

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