Sales Leadership Designation Program

The Sales Leadership Designation Program closes the gap between salesperson and sales leader by providing the foundational leadership training that is essential to success in a sales leadership role.

Who should attend?

This program is for top sales leaders and executives with 6+ years of experience who are committed to developing themselves, their teams, and their entire organization.

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Session Dates

Module 1

May 22 – 24, 2019

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Module 2

June 13 – 14, 2019

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Location

London, Ontario, Canada

Ivey Spencer Leadership Centre

551 Windermere Road

Program Fees

$8,800 CAD

Program fee includes all materials, meals and accommodations.

Program fees are tax exempt.

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What do I get?

After completing the Sales Leadership Designation Program, you'll receive an authentic digital artifact – also known as a badge. This badge showcases your achievements and commitment to professional development. You can share your accomplishment with your network by displaying digital badges on social media, websites, ePortfolios, professional networks, and email signatures. Included in your badge is a digital certificate. Your network will be able to view your personalized and authentic certificate through your online digital badge.

In addition to a digital badge, you will receive a Sales Leadership Designation Program Certificate of Completion, a powerful credential from the top business school in Canada.

Successful completion of the course requirements will earn participants the pre-requisite education hours needed for the Certified Sales Leader (CSL) professional designation. Registration and course fees for the program will include the cost of the CSL designation exam, and a one (1) year professional membership to the CPSA.

Program Content

Traditional sales training doesn’t equip salespeople with the tools necessary to effectively transition to the role of sales leader. When you become the leader of a sales team, it’s up to you to improve the capacity and effectiveness of your sales and account management teams. Sales strategies and techniques aren’t enough. You need to know how to lead. 

In partnership with the Canadian Professional Sales Association (CPSA), the Sales Leadership Designation Program seeks to close the gap between salesperson and sales leader. We’ll provide the foundational leadership training essential to success in a sales leadership role. 

The Sales Leadership Designation Program combines Ivey’s expertise in leadership with CPSA’s sales leadership competencies framework, an established method for honing the leadership and strategy skills of sales executives. You’ll learn how to deliver a consistent sales funnel of orders, empower your sales team, remove barriers to success, and build discipline into your sales process. 

Together with leaders in sales management from a variety of industries, you’ll tackle the issues and opportunities facing the modern sales team. You’ll leave the program with fresh ideas and knowledge, renewed energy, and a roadmap for moving forward with confidence. 

Successful completion of the course will earn participants the pre-requisite education hours needed for the Certified Sales Leader (CSL) professional designation. Registration and course fees for the program include the cost of the CSL designation exam, and a one-year professional membership to the CPSA. Certified Sales Leaders are highly skilled, ethical, designated professional salespeople committed to continuous learning and excellence. Participants must demonstrate two years meeting or exceeding their sales targets.

 

What You Learn

For detailed program content, download the brochure.

This five-day residential program has two modules. The first three days focus on core salesforce leadership and strategy, such as managing performance, influencing people, difficult conversations, compensation architecture, and managing teams. The remaining two days are centred on management acumen, with the topics of financial literacy, negotiations, sales process technology, and legal expertise from a sales leader’s perspective. Participants can take the CSL exam at the end of the course.

How You Learn

This is Not about Textbooks and Lectures

This isn’t your typical classroom. Our programs are designed with busy leaders in mind. We’re talking an engaging, interactive, and unique experience. Our real-world Case-Method of Learning is not about textbooks and lectures – it’s about learning by doing. You’ll walk away with new knowledge and ideas that you can immediately implement in your business.

Create Immediate Impact

Throughout the program, you’ll track your learning outcomes and pinpoint specific initiatives to implement. You’ll leave knowing exactly how you will apply your new knowledge and skills, and a self-developed implementation plan to start your impact once back in your workplace.

Program Faculty

Michael H. Taylor

Lecturer

Michael H. Taylor

Michael Taylor is a member of the marketing faculty at the Ivey Business School. He earned a BA in Economics from Western University. He earned an MBA from The Ivey Business School at Western University. He joined Ivey in 2009 after a successful 20 year management career in the private sector.

Prior to joining Ivey, Michael Taylor has 20 years experience in various management roles with large international companies. He has held a wide range of management and leadership positions, and has taught in executive education programs. His areas of experience include; marketing strategy, business-to-business marketing, sales management infrastructure, and account management in complex organizations. He has played a senior role in a wide range of complex projects including, for example; Key-Account Management for complex industrial customers, "System Usability" of Customer Relationship Management (CRM) systems, and repositioning service offerings from a reactive "break-fix" market position to a proactive "maintenance management" position.

Michael Taylor held progressively responsible positions during his career in the private sector finishing off as the Senior Manager of Strategic Development with Siemens Canada Ltd. He was with Siemens Canada Ltd. from 1998 to 2009. Before that he was with Westinghouse Canada from 1981 to 1998.

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David Loree

Assistant Professor

David Loree

Christopher Sturby

Lecturer

Christopher Sturby

A.C. (Ann) Frost

Associate Professor

A.C. (Ann) Frost

Mary Weil

Lecturer

Mary Weil

Darren Meister

Associate Professor

Darren Meister

Philip King

Lecturer (part-time)

Philip King

Where You Learn

Ivey Spencer Leadership Centre

Ivey Spencer Leadership Centre

Location Pin Icon

551 Windermere Road
London, Ontario, Canada
N5X 2T1

The Ivey Spencer Leadership Centre provides business professionals with an extraordinary and intimate setting like no other. Housed in a Georgian manor with 30 beautifully landscaped acres of parkland and gardens, The Ivey Academy is minutes from Western University and the Ivey Business School.

Spencer has 125 guest suites, 14,000 sq. ft. of event space (including three amphitheatres), cycling and hiking trails, a fitness centre, a high-ropes team-building course, five dining rooms, and free parking.

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Ready to enrol?

For nearly 70 years, leaders from around the world have come to The Ivey Academy to deepen their business knowledge and drive immediate results. It may be just what you and your organization need.

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