Business Analytics: Data Modeling and Visualization

What are business analytics and how are major companies extracting value from it? Learn how to use data analysis tools and frameworks successfully.

Who should attend?

Managers and senior leaders who need to understand the potential and opportunities for applying analytics within their organization.


Program Content

You hear the phrases all the time. Big data. Analytics. Data science. But what exactly do they mean? And how can you use them to your advantage?

To start, we’ll teach you the basics. Business analytics is the process of examining large data sets – or "big data" – to uncover valuable insights. Maybe you’ll see opportunities for growth. Or discover shifts in market dynamics, and how to move forward.

To stay on top of the game, you need to understand business analytics.

In this program, you’ll learn a number of analytics and data science concepts, how they’re used, and how you can benefit from them.

Program ROI

Ivey-Academy-certificate-resized.jpg shield image

After completing Business Analytics: Data Modeling and Visualization, you'll receive an authentic digital artifact – also known as a badge. This badge showcases your achievements and commitment to professional development. You can share your accomplishment with your network by displaying digital badges on social media, websites, ePortfolios, professional networks, and email signatures. Included in your badge is a digital certificate. Your network will be able to view your personalized and authentic certificate through your online digital badge.

In addition to a digital badge, you will receive a Business Analytics: Data Modeling and Visualization Certificate of Completion, a powerful credential from the top business school in Canada.

What You Learn

For detailed program content, download the brochure.

  • How to draw insights from data
  • Fundamental principles of data visualization
  • A framework for analytics

How You Learn

This is Not about Textbooks and Lectures

This isn’t your typical classroom. Our programs are designed with busy leaders in mind. We’re talking an engaging, interactive, and unique experience. Our real-world Case-Method of Learning is not about textbooks and lectures – it’s about learning by doing. You’ll walk away with new knowledge and ideas that you can immediately implement in your business.

Create Immediate Impact

Throughout the program, you’ll track your learning outcomes and pinpoint specific initiatives to implement. You’ll leave knowing exactly how you will apply your new knowledge and skills, and a self-developed implementation plan to start your impact once back in your workplace.

Preparation and Background

The program is Excel-based and will include hands-on workshop sessions. Some familiarity with Excel is helpful, but not required.

Program Faculty

Greg Zaric

Greg Zaric


Session Dates

Contact us for availability


Toronto, Ontario, Canada

Donald K. Johnson Centre

130 King St. West

The Exchange Tower

Program Fees

Contact us for program pricing

Program fee includes all materials and meals.

Program fees are tax exempt.

Ready to enrol?

For nearly 70 years, leaders from around the world have come to The Ivey Academy to deepen their business knowledge and drive immediate results. It may be just what you and your organization need.

Download a brochure