Crisis Preparation & Reputation Recovery

A collaboration with Navigator – a leading high-stakes communication firm – this program will help you learn how to plan, respond, and recover during situations where corporate reputation is threatened. You will also understand how to be ready and resilient – and who is responsible for what – during a business crisis.

Who should attend?

Individuals with public facing communications, media, and government relations responsibilities. Vice presidents, senior directors, board directors, CEOs, and general counsels.

Session Dates

Contact us for availability


Toronto, Ontario, Canada

Donald K. Johnson Centre

130 King St. West

The Exchange Tower

Program Fees

Contact us for program pricing

Program fees are tax exempt.

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What do I get?

After completing Crisis Preparation & Damage Control, you'll receive an authentic digital artifact – also known as a badge. This badge showcases your achievements and commitment to professional development. You can share your accomplishment with your network by displaying digital badges on social media, websites, ePortfolios, professional networks, and email signatures. Included in your badge is a digital certificate. Your network will be able to view your personalized and authentic certificate through your online digital badge.

In addition to a digital badge, you will receive a Crisis Preparation & Damage Control Certificate of Completion, a powerful credential from the top business school in Canada.

Program Content

Your organization’s reputation can be thrust into the spotlight by an employee scandal, challenging business results, or bad leadership.

If it happens to you, do you know what to do?

The Ivey Academy has partnered with Navigator, Canada's leading high-stakes communication firm, to show you how to manage reputation capital and protect your corporate reputation during crisis.

Reputation risk has a material impact on a company. The Ivey-Navigator program will prepare executives with the strategies and tactics to plan, respond and recover from any situation that hurts your corporate reputation.

The two-and-a-half-day program takes place in Toronto. You’ll learn from a team of professors, business leaders, and communication experts through simulations, hands-on exercises, and case studies.

You’ll walk away prepared and confident. When a crisis strikes, you’ll know what to do and what communication strategies will build trust with the stakeholders who matter most.

What You Learn

For detailed program content, download the brochure.

Strategic positioning and message development

  • Fundamental messaging and positioning is crucial in the run-up to any major company decision. (Investors, regulatory bodies, internal employees, boards and shareholders all must be communicated to in the lead up to a potential defining moment.)

Media Relations

  • To manage a crisis, you must be prepared for media coverage. Have capable, trained media spokespeople who are comfortable in a public-facing role. Create a media plan that includes potential challenges.


  • Participants will learn about threats and opportunities posed by digital communications, including the pressure of social media and ensuring your key messages resonate in a digital space.

Reputation recovery

  • So what do you do after the crisis? A reputation recovery plan ensures company leaders can fix any residual problems with positive announcements and programs.

How You Learn

This is Not about Textbooks and Lectures

This isn’t your typical classroom. Our programs are designed with busy leaders in mind. We’re talking an engaging, interactive, and unique experience. Our real-world Case-Method of Learning is not about textbooks and lectures – it’s about learning by doing. You’ll walk away with new knowledge and ideas that you can immediately implement in your business.

Create Immediate Impact

Throughout the program, you’ll track your learning outcomes and pinpoint specific initiatives to implement. You’ll leave knowing exactly how you will apply your new knowledge and skills, and a self-developed implementation plan to start your impact once back in your workplace.

Select Participating Organizations

Program Faculty

Gerard Seijts


Gerard Seijts

Gerard Seijts received his PhD from the University of Toronto in 1998. Prior to joining Ivey Business School in 2000, he was on the faculty at the I.H. Asper School of Business at the University of Manitoba. Gerard is teaching on several leadership programs. For example, he has worked with organizations including Aecon, Intact Financial Corporation, OMERS, Ontario Teachers’ Pension Plan, Maple Leaf Foods, J.D. Irving Limited, Hutchison Ports, Cigna, A.S. Watson, Bank of China Hong Kong and many others. He has also worked with local government in Canada and Hong Kong on issues such as leadership and change. Gerard has taught EMBA, MBA and undergraduate courses in leadership, leading change, organizational behavior, performance management and staffing.

His research activities, spanning journal articles, book chapters, and conference papers, cover a wide range of topics including leadership, change, goal setting, training and development, teams, organizational justice, and performance management. He also enjoys writing practitioner-oriented articles.

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Mary Weil


Mary Weil

Mary Weil is a Lecturer in the Management Communications group at the Ivey Business School and the Faculty Director of the HBA Program. Mary teaches Management Communications in Ivey’s HBA, MBA, MSc and Executive Development programs. Mary graduated from Western University with a Master of Arts in Journalism and spent several years as a reporter and television producer before starting a career in public relations.

Mary was awarded the 2015 EFMD Responsible Leadership case writing award. She has written cases about the communication issues that companies face including recovering from natural disasters, from social media disasters and handling challenging media encounters.

Mary has worked with a range of corporate clients at multinational firms and mid-sized companies. She especially enjoys helping entrepreneurs engage with the media and find the best way to tell their stories.

Mary is a member of the Management Communications Association and the Association for Business Communication.

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Where You Learn

Donald K. Johnson Centre

Donald K. Johnson Centre

Location Pin Icon

130 King St. West
The Exchange Tower
Toronto, Ontario, Canada
M5X 1A9

Ivey's Donald K. Johnson Centre is located in the heart of Toronto's financial district in the Exchange Tower at 130 King Street West. 

With two two-tiered amphitheatre classrooms, nine breakout rooms, a large reception area, on-site catering, ergonomic seating, wireless technology, and on-site support, the Donald K. Johnson Centre is a state-of-the-art meeting and conference facility. 

The Donald K. Johnson Centre is easily accessible using the TTC (King Subway), Go Transit (located five minutes from Union Station), Via Rail, or the underground PATH pedestrian walkway.

Learn more about the centre

Ready to enrol?

For nearly 70 years, leaders from around the world have come to The Ivey Academy to deepen their business knowledge and drive immediate results. It may be just what you and your organization need.

Download a brochure