Sales Leadership Designation Program

The Sales Leadership Designation Program closes the gap between salesperson and sales leader by providing the foundational leadership training that is essential to success in a sales leadership role.

Who should attend?

This program is for top sales leaders and executives with 6+ years of experience who are committed to developing themselves, their teams, and their entire organization.

Program Content

Traditional sales training doesn’t equip salespeople with the tools necessary to effectively transition to the role of sales leader. When you become the leader of a sales team, it’s up to you to improve the capacity and effectiveness of your sales and account management teams. Sales strategies and techniques aren’t enough. You need to know how to lead. 

In partnership with the Canadian Professional Sales Association (CPSA), the Sales Leadership Designation Program seeks to close the gap between salesperson and sales leader. We’ll provide the foundational leadership training essential to success in a sales leadership role. 

The Sales Leadership Designation Program combines Ivey’s expertise in leadership with CPSA’s sales leadership competencies framework, an established method for honing the leadership and strategy skills of sales executives. You’ll learn how to deliver a consistent sales funnel of orders, empower your sales team, remove barriers to success, and build discipline into your sales process. 

Together with leaders in sales management from a variety of industries, you’ll tackle the issues and opportunities facing the modern sales team. You’ll leave the program with fresh ideas and knowledge, renewed energy, and a roadmap for moving forward with confidence. 

Successful completion of the course will earn participants the pre-requisite education hours needed for the Certified Sales Leader (CSL) professional designation. Registration and course fees for the program include the cost of the CSL designation exam, and a one-year professional membership to the CPSA. Certified Sales Leaders are highly skilled, ethical, designated professional salespeople committed to continuous learning and excellence. Participants must demonstrate two years meeting or exceeding their sales targets.

 

Program ROI

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After completing the Sales Leadership Designation Program, you'll receive an authentic digital artifact – also known as a badge. This badge showcases your achievements and commitment to professional development. You can share your accomplishment with your network by displaying digital badges on social media, websites, ePortfolios, professional networks, and email signatures. Included in your badge is a digital certificate. Your network will be able to view your personalized and authentic certificate through your online digital badge.

In addition to a digital badge, you will receive a Sales Leadership Designation Program Certificate of Completion, a powerful credential from the top business school in Canada.

Successful completion of the course requirements will earn participants the pre-requisite education hours needed for the Certified Sales Leader (CSL) professional designation. Registration and course fees for the program will include the cost of the CSL designation exam, and a one (1) year professional membership to the CPSA.

What You Learn

For detailed program content, download the brochure.

This five-day residential program has two modules. The first three days focus on core salesforce leadership and strategy, such as managing performance, influencing people, difficult conversations, compensation architecture, and managing teams. The remaining two days are centred on management acumen, with the topics of financial literacy, negotiations, sales process technology, and legal expertise from a sales leader’s perspective. Participants can take the CSL exam at the end of the course.

How You Learn

This is Not about Textbooks and Lectures

This isn’t your typical classroom. Our programs are designed with busy leaders in mind. We’re talking an engaging, interactive, and unique experience. Our real-world Case-Method of Learning is not about textbooks and lectures – it’s about learning by doing. You’ll walk away with new knowledge and ideas that you can immediately implement in your business.

Create Immediate Impact

Throughout the program, you’ll track your learning outcomes and pinpoint specific initiatives to implement. You’ll leave knowing exactly how you will apply your new knowledge and skills, and a self-developed implementation plan to start your impact once back in your workplace.

Program Faculty

Michael Taylor

Michael Taylor

Professor

David Loree

David Loree

Professor

Ann Frost

Ann Frost

Professor

Darren Meister

Darren Meister

Professor

Mary Weil

Mary Weil

Professor

Session Dates

Module 1

Contact us for availability

Module 2

Contact us for availability

Location

London, Ontario, Canada

Ivey Spencer Leadership Centre

551 Windermere Road

Program Fees

Contact us for program pricing

Program fee includes all materials, meals and accommodations.

Program fees are tax exempt.

Ready to enrol?

For nearly 70 years, leaders from around the world have come to The Ivey Academy to deepen their business knowledge and drive immediate results. It may be just what you and your organization need.

Download a brochure