British Columbia Chapter Co-President
Cristina is a Marketing Specialist at Mountain Equipment Co-operative, Canada’s leading Outdoor retailer. Cristina oversees Partnership Marketing - working with Brands and Sporting Events such as the Gran Fondo to inspire and enable people to get outside. Before moving to Vancouver, Cristina was an Associate Brand Manager at Johnson & Johnson Inc. in Toronto where she managed various product lines within the Consumer Healthcare division.
Cristina holds an HBA from the Ivey Business School (Western University). During her time at Ivey, Cristina was a Lecturer's Assistant for Western's Intro to Business course, and served as VP Career Management for the HBA Marketing Club, organizing various recruiting support programs and creating the Ivey Guide to Marketing.
Raised an airline baby to European parents, Cristina began traveling and experiencing different cultures as an infant. She has a global mindset, speaks fluent German and is conversational French & Italian. In her spare time, you can find Cristina hiking the mountains, cycling the roads and swimming the waters of Vancouver, BC.