This book specifically recognises and addresses the new strategic environment that organisations will face moving into the future. The 14 chapters of text are written primarily for students studying under an Australian or New Zealand curriculum, but assume an international perspective. Twelve comprehensive cases are included.
Part I: Business Strategy
Chapter 1: What is 'strategy'?
Chapter 2: Analysing business strategy: creating value
Chapter 3: Analysing the external environment
Chapter 4: Analysing the organisation's resources and capabilities
Chapter 5: Measuring strategic organisation performance
Chapter 6: Gap analysis and business-level strategic options
Chapter 7: Strategic decision making
Chapter 8: Dynamic competitive strategy
Part 2: Corporate Strategy
Chapter 9: Corporate/multi-business strategy
Chapter 10: Acquisitions and alliances
Chapter 11: International strategy
Part 3: Implementation
Chapter 12: Capabilities, systems and structure
Chapter 13: Leadership, people and culture
Chapter 14: Change management
Appendix - Preparing a strategic business plan
Cases
Case 1 The Australian funeral industry
Case 2 Palliser Furniture: the China question
Case 3 Coopers Brewery
Case 4 Broad Air Conditioning and environmental protection
Case 5 Lend Lease Australia: the green building strategy
Case 6 Resina: managing operations in China
Case 7 Macquarie Bank
Case 8 National Australia Bank (A)
Case 9 National Australia Bank (B)
Case 10 ING Insurance Asia/Pacific
Case 11 Orkla: time to focus?
Case 12 Zhujiang Iron and Steel Company
Supplements
Instructor's Manual
PowerPoint Slides
Test Bank
Companion Website