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Mark Zbaracki

General Management & Strategy

Mark is an associate professor in general management and strategy. He is interested in problems that have both strong managerial and academic implications. His dissertation research, “The Rhetoric and Reality of Total Quality Management,” won an award for scholarly contribution. It draws on his nine years of experience as and industrial engineer at IBM Rochester, IBM’s Malcolm Baldrige Award Winning manufacturing site. Mark’s research has reached business audience through major publications such as Business Week and The Economist and Sloan Management Review. His pricing research was cited by George Akerlof in his Nobel Laureate address. Mark has taught courses at the undergraduate, MBA, Ph.D., and executive level in strategy, strategy implementation, organizational behavior, cross disciplinary research, cross enterprise leadership, and power and politics. He has won multiple awards for excellence in teaching. More here.