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Alexandra Blum


EMBA 2014, Ivey Business School

Vice President, Public Relations
FRHI Hotels & Resorts

Why did you decide to do an Executive MBA?

I wanted to complement my existing skill set and experience. I also want to make sure I have everything I need to take my career as far as I want to take it - with no barriers or "ceilings."

Why did you choose Ivey?

The case study method. In my opinion, it is the only way to learn how to take new business learning's and apply them. Also, my husband is a Harvard Business School graduate and he encouraged me to pursue Ivey. He did many of the same cases and it has been fun discussing them together.

What benefits have you seen so far in your career?

I continue to receive ongoing Executive Support- it did not stop once I received approval to pursue my EMBA. I provide periodic updates to 3 very senior executives at Fairmont and it gives me an opportunity to put my key learning's into context for them. My discussions start at a new level. It's incredibly rewarding and motivating. In addition, I am taking my 2013 Global Strategic Plan to a new level. A heightened awareness of analytics and new frameworks will help me position new initiatives in a compelling way.