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Business Analytics: Data Modeling and Visualization

The terms “big data,” “analytics,” and “data science” are now ubiquitous. An article in The Harvard Business Review declared “Data Scientist” to be “the sexiest job of the 21st century”. Companies like Amazon and Uber are leaders in the field, and in 2015 Microsoft acquired Revolution Analytics to enhance their cloud and database services. But what exactly is analytics? And how are firms extracting value from data science? The purpose of this program is to discuss a number of analytics and data science concepts, how they are used in different organizations, and what is needed to derive value from these techniques.

Upcoming Sessions

Join us for one of our upcoming sessions.

Who Should Attend?

  • Managers who want to learn how to apply analytics in their own work
  • Senior leaders who need to understand the potential and opportunities for applying analytics within their organization

What You Learn

  • How to draw insights from data
  • Fundamental principles of data visualization
  • A framework for analytics
  • The meaning of several popular analytics buzzwords such as predictive analytics, prescriptive analytics, data mining, and supervised vs. unsupervised learning
  • How to use a number of analytics tools and techniques:
    • Linear regression
    • Optimization
    • Data visualization
    • Exploratory data analysis

Preparation and Background

  • Participants will be expected to read three cases and two book chapters as background preparation
  • The program is Excel-based and will include hands-on workshop sessions where participants can gain practice applying some of the tools covered in class. Some familiarity with Excel is helpful


G.S. (Greg) Zaric

Faculty Director
G.S. (Greg) Zaric

Greg Zaric is the MSc Faculty Director and a Professor in Management Science at the Ivey Business School. He  previously held the Canada Research Chair in Health Care Management Science.

Greg does consulting work with several companies, such as the London Health Sciences Centre, Ontario Ministry of Health and Long Term Care, Canadian Agency for Drugs and Technologies in Health, Several Pharmaceutical Companies and Stanford University.

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Fredrik  Odegaard

Fredrik Odegaard

Associate Professor

Where You Learn

Ivey Tangerine Leadership Centre

Toronto, Ontario, Canada

This state-of-the-art facility is located in the heart of Toronto’s Financial District and provides the perfect backdrop for executive courses.